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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

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New report reveals customers want security, service and localised experiences

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Global Ad Trends report reveals internet ad formats account for majority of media spend

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Image supplied.

2019 AME Report released

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New Wan-Ifra report tackling disinformation around the world

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The most valuable global retail brands for 2019

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Report examines impact of technology on society and communication industry

Report examines impact of technology on society and communication industry

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Warc predicts that Google and Facebook will make $176bn from advertising this year

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

Survey says 12% of influencers buy their pets gifts on Valentine's Day

Survey says 12% of influencers buy their pets gifts on Valentine's Day

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Elevated sensorial experiences drive shoppers back to stores

Elevated sensorial experiences drive shoppers back to stores

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Publishers continue to hone their strategies around native advertising

Publishers continue to hone their strategies around native advertising

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Global Ad Trends report focussing on OTT compiled by Warc

Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.

Warc releases Effective Innovation Report 2018

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The role of memory and media in converting consumers for brand growth

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A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines why publisher ad alliances make sense

5 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

CMOs struggling to fully optimise routes to revenue

CMOs struggling to fully optimise routes to revenue

16 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy

Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018

Lucy Aitken, case study editor, Warc.

Warc's 2018 Media Strategy Report highlights key insights and trends in media

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IPRN survey reveals how online influencers are leveraged around the world

IPRN survey reveals how online influencers are leveraged around the world

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James McDonald, data editor, Warc. Image supplied.

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

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South Africa ranked at #23 in 2018 Gunn Media 100 report

27 Mar 2018

Inma report: The emerging value of content

Inma report: The emerging value of content

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Fancycrave via

Global ad spend will reach $37bn in the next five years

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Image credit: Burak Kebapci via .

Warc report shows global adspend growth to accelerate to +4.7%

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9 Jan 2018

Image credit: Pop Nukoonrat - www.123rf.com 123RF.com]].

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Report shows native advertising rises in importance

Report shows native advertising rises in importance

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