The Best of Global Digital Marketing Awards for December 2014

Last month, roughly 30 award shows from across the globe were monitored. This time around we stumbled across some interesting findings from the World Luxury Awards and regional Effie Galas to name a few. BGH's My Home is an Oven took out the diverse competition.

December 2014 winners

First Place: BGH's My Home is an Oven by Del Campo Saatchi & Saatchi (Argentina, El Ojo de Iberoamérica 2014 winner)

BGH is an air conditioner brand from Argentina, a country with extremely hot climate during the summers. Buenos Aires' cityscape is designed by skyscrapers. Direct sunlight turns these constructions into burning hell for the homeowners. Proper air conditioning is a must in such conditions. BGH decided to grant extra discounts to the houses that get exposed more to the sun than others. They created a sunshine-hour based discount system together with Google Maps and the Buenos Aires Ministry of Urban Development. As a result, the US $40,000 campaign produced a turnover of US $14,000,000 with 49,000 units sold.

Second Place: Nokia's I'm Coming Home by JWT DXB & Carat DXB (UAE, Effie Mena winner)

Nokia's campaign was targeted towards Filipinos working in the UAE: hard workers who don't get to visit their distant relatives very often. Teks Cards represent Filipinos' nostalgic childhood. By sharing their personal story on Facebook, people were able to win a trip back home on Valentine's Day. 600 people shared their stories. The three winners went home and their stories were shown on TV.

Third Place: Hermes' Tie Break by Buzzman (France, World Luxury Awards winner)

Notorious French fashion house Hermes launched an app for those in need for neckwear tips and fun entertainment. The application is available for both Android and iOS in English and French. Tie Break allows users to flip through different tie looks and once inspired, browse fresh products from the Fall-Winter 2014 collection.

This time, the jury consisted of Peter Roper (Editor at Marketing Mag Australia, Melbourne), Mike Berry (Internationally recognised digital marketing lecturer, trainer, author and consultant, UK), Hando Sinisalu (CEO of Best Marketing International, Estonia), Gamze Gurbuzatik (JWT International, Client Services Director Istanbul, Turkey) and Kusnadi Assaini (Head of Division at Digital One Jakarta, Indonesia).

To find out more about the awards visit: http://www.best-marketing.eu/about-awards