Chile's top sites

Facebook.com ranked as the second-most visited property reaching 6.2 million unique visitors, followed by Microsoft sites which reached 6.1 million visitors. These and other relevant findings are presented in the comScore report: The State of the Internet with a focus on Chile.

"Internet access, usage and engagement in Latin America continue to show strong growth across the region," said Alejandro Fosk, senior vice president of comScore Latin America. "As one of the most developed digital markets in Latin America, Chile provides both global and local brands with the opportunity to reach a growing audience of users that are continually turning to the Internet as a source of information, entertainment and communication on a daily basis."

Google sites capture largest number of visitors, Facebook.com a close second

In May 2010, 7.1 million people age 15 and older visited the Internet from a home or work location in Chile, a 16% increase from the previous year, making Chile one of the fastest-growing online markets. Google sites ranked as the most-visited Internet property with 6.8 million visitors, up 27% from the previous year. Facebook.com ranked as the #2 most-visited destination reaching more than 6.2 million visitors, as it surged 41% from the previous year as the social networking site continued to gain popularity across the Latin America region. Microsoft sites ranked third with 6.1 million visitors, an increase of 20%, while Terra - Telefonica captured the #4 spot with 4.1 million visitors, nearly doubling its audience base from the last year.

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Additional findings from the report include:

• An average Internet user in Chile spent more than 23 hours online during May, consuming 1740 pages of content and averaging 45 online visits during the month.
  
• Nearly all Internet users in Chile visited a social networking site in May, with Facebook.com leading as the most-visited social networking destination. Twitter.com experienced tremendous growth in Chile increasing its audience base by more than four times to reach 824,000 unique visitors in May.
  
• Chileans' showed their savvy for staying connected online with 4 out of 5 Internet users accessing e-mail and 70% accessing an Instant Messenger service.
  
• Online entertainment usage continued to grow throughout the past year with nearly 98% of all Internet users in the market frequenting an entertainment site during the month. YouTube led as the most-visited Entertainment destination with visitors averaging more than 2 hours on the site during the month.
  
• The average Internet user in Chile performed 144 searches in May, one of the highest rates globally. Google sites dominated the search landscape capturing nearly 86% of the market.

To register for the webinar, The State of the Internet with a focus on Chile, go to www1.gotomeeting.com/register/783012320.