The first rebranded product to come on the market was The Weekend Nation on 9 May, 2009 followed by subsequent editions of the other two products.
The newspapers now have richer content which has been re-arranged; with presentation and layout of stories also undergoing change such that the three papers are distinct and cleaner. The mastheads for the three newspapers have been redesigned and all bylines are now accompanied with the author's designation.
NPL marketing manager, Timothy Nzima, said the company has done this in order to satisfy its customer expectations since the recent brands are in line with the world class products and services.
“The process has been necessitated by the ever-changing needs of readers and advertisers,” said Nzima “The repositioning is part of NPL's continuous search for excellence to achieve differentiation and competitive advantage.”
He said with globalisation, people expect higher standards and this is why they have decided to set international benchmarks "in the belief that standing still is the fastest way of moving backwards."
