November 2011 US mobile subscriber market share
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6% market share. Google Android continued to capture share in the smartphone market to reach 46.9% market share.
OEM market share
For the three-month average period ending in November, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6% of US mobile subscribers (up 0.3 percentage points), followed by LG with 20.5% share and Motorola with 13.7% share. Apple strengthened its position at #4 with 11.2% share of total mobile subscribers (up 1.4 percentage points), while RIM rounded out the top five with 6.5% share.
| Top Mobile OEMs 3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011 Total US Mobile Subscribers (Smartphone & Non Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Aug-11 | Nov-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.3% | 25.6% | 0.3 |
| LG | 21.0% | 20.5% | -0.5 |
| Motorola | 14.0% | 13.7% | -0.3 |
| Apple | 9.8% | 11.2% | 1.4 |
| RIM | 7.1% | 6.5% | -0.6 |
Smartphone platform market share
91.4 million people in the US owned smartphones during the three months ending in November, up 8% from the preceding three month period. Google Android ranked as the top smartphone platform with 46.9% market share, up 3.1 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.4 percentage point to 28.7% of the smartphone market. RIM ranked third with 16.6% share, followed by Microsoft (5.2%) and Symbian (1.5%).
| Top Smartphone Platforms 3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Aug-11 | Nov-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 43.8% | 46.9% | 3.1 | |
| Apple | 27.3% | 28.7% | 1.4 |
| RIM | 19.7% | 16.6% | -3.1 |
| Microsoft | 5.7% | 5.2% | -0.5 |
| Symbian | 1.8% | 1.5% | -0.3 |
Mobile content usage
In November, 72.6% of US mobile subscribers used text messaging on their mobile device, up 2.1 percentage points. Downloaded applications were used by 44.9% of subscribers (up 3.3 percentage points), while browsers were used by 44.4% (up 2.3 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 33.0% of mobile subscribers. Game-playing was done by 29.7% of the mobile audience (up 1.2 percentage points), while 21.7% listened to music on their phones (up 1.0 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Aug-11 | Nov-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 70.5% | 72.6% | 2.1 |
| Used downloaded apps | 41.6% | 44.9% | 3.3 |
| Used browser | 42.1% | 44.4% | 2.3 |
| Accessed social networking site or blog | 30.9% | 33.0% | 2.1 |
| Played Games | 28.5% | 29.7% | 1.2 |
| Listened to music on mobile phone | 20.7% | 21.7% | 1.0 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
