September 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3% market share. Google Android continued to gain ground in the smartphone market reaching 44.8% market share.
OEM market share
For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3% of US mobile subscribers, followed by LG with 20.6% share and Motorola with 13.8% share. Apple strengthened its position at #4 with 10.2% share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 7.1% share.
| Top Mobile OEMs 3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jun-11 | Sep-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.3% | 25.3% | 0.0 |
| LG | 21.3% | 20.6% | -0.7 |
| Motorola | 14.5% | 13.8% | -0.7 |
| Apple | 8.9% | 10.2% | 1.3 |
| RIM | 7.9% | 7.1% | -0.8 |
Smartphone platform market share
87.4 million people in the US owned smartphones during the three months ending in September, up 12% from the preceding three month period. Google Android ranked as the top smartphone platform with 44.8% market share, up 4.6 percentage points from the prior three-month period. Apple secured the #2 position, growing 0.8 percentage points to account for 27.4% of the smartphone market. RIM ranked third with 18.9% share, followed by Microsoft (5.6%) and Symbian (1.8%).
| Top Smartphone Platforms 3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Jun-11 | Sep-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 40.2% | 44.8% | 4.6 | |
| Apple | 26.6% | 27.4% | 0.8 |
| RIM | 23.5% | 18.9% | -4.6 |
| Microsoft | 5.8% | 5.6% | -0.2 |
| Symbian | 2.0% | 1.8% | -0.2 |
Mobile content usage
In September, 71.1% of US mobile subscribers used text messaging on their mobile device, up 1.5 percentage points. Browsers were used by 42.9% of subscribers (up 2.8 percentage points), while downloaded applications were used by 42.5% (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.4 percentage points to 31.5% of mobile subscribers. Game-playing was done by 28.8% of the mobile audience (up 1.9 percentage points), while 20.9% listened to music on their phones (up 1.9 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jun-11 | Sep-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 69.6% | 71.1% | 1.5 |
| Used browser | 40.1% | 42.9% | 2.8 |
| Used downloaded apps | 39.5% | 42.5% | 3.0 |
| Accessed social networking site or blog | 29.1% | 31.5% | 2.4 |
| Played Games | 26.9% | 28.8% | 1.9 |
| Listened to music on mobile phone | 19.0% | 20.9% | 1.9 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
