June 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3% market share. Google Android continued to gain ground in the smartphone market reaching 40.1% market share in June.
OEM market share
For the three month average period ending in June, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3% of US mobile subscribers (up 0.8 percentage points), followed by LG with 21.3% share (up 0.4 percentage points) and Motorola with 14.5% share. Apple strengthened its position at #4 with 8.9% share of mobile subscribers (up 1.0 percentage points), while RIM rounded out the top five with 7.9% share.
| Top Mobile OEMs 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Mar-11 | Jun-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.5% | 25.3% | 0.8 |
| LG | 20.9% | 21.3% | 0.4 |
| Motorola | 15.8% | 14.5% | -1.3 |
| Apple | 7.9% | 8.9% | 1.0 |
| RIM | 8.4% | 7.9% | -0.5 |
Smartphone platform market share
78.5 million people in the US owned smartphones during the three months ending in June 2011, up 8% from the preceding three month period. Google Android ranked as the top smartphone platform with 40.1% market share, up 5.4 percentage points. Apple strengthened its #2 position with 26.6% of the smartphone market, up 1.1 percentage points from the prior reporting period. RIM ranked third with 23.4% share, followed by Microsoft (5.8%) and Symbian (2.0%).
| Top Smartphone Platforms 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Mar-11 | Jun-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 34.7% | 40.1% | 5.4 | |
| Apple | 25.5% | 26.6% | 1.1 |
| RIM | 27.1% | 23.4% | -3.7 |
| Microsoft | 7.5% | 5.8% | -1.7 |
| Symbian | 2.3% | 2.0% | -0.3 |
Mobile content usage
In June, 69.6% of US mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 40.1% of subscribers (up 1.5 percentage points), while downloaded applications were used by 39.5% (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 29.1% of mobile subscribers.
Game-playing was done by 26.9% of the mobile audience (up 1.2 percentage points), while 19.0% listened to music on their phones (up 1.1 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Mar-11 | Jun-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.6% | 69.6% | 1.0 |
| Used browser | 38.6% | 40.1% | 1.5 |
| Used downloaded apps | 37.3% | 39.5% | 2.2 |
| Accessed social networking site or blog | 27.3% | 29.1% | 1.8 |
| Played Games | 25.7% | 26.9% | 1.2 |
| Listened to music on mobile phone | 17.9% | 19.0% | 1.1 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
