May 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8% market share. Google Android led among smartphone platforms with 38.1% market share.
OEM market share
For the three-month average period ending in May, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8% of US mobile subscribers, followed by LG with 21.1% share and Motorola with 15.1% share. Apple strengthened its position at #4 with 8.7% share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with 8.1% share.
| Top Mobile OEMs 3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Feb-11 | May-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.8% | 24.8% | 0.0 |
| LG | 20.9% | 21.1% | 0.2 |
| Motorola | 16.1% | 15.1% | -1.0 |
| Apple | 7.5% | 8.7% | 1.2 |
| RIM | 8.6% | 8.1% | -0.5 |
Smartphone platform market share
76.8 million people in the US owned smartphones during the three months ending in May 2011, up 11% from the preceding three-month period. Google Android ranked as the top operating system with 38.1% of US smartphone subscribers, up 5.1 percentage points. Apple strengthened its #2 position with 26.6% of the smartphone market, up 1.4 percentage points. RIM ranked third with 24.7% share, followed by Microsoft (5.8%) and Palm (2.4%).
| Top Smartphone Platforms 3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Feb-11 | May-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 33.0% | 38.1% | 5.1 | |
| Apple | 25.2% | 26.6% | 1.4 |
| RIM | 28.9% | 24.7% | -4.2 |
| Microsoft | 7.7% | 5.8% | -1.9 |
| Palm | 2.8% | 2.4% | -0.4 |
Mobile content usage
In May, 69.5% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 39.8% of subscribers (up 1.5 percentage points), while downloaded applications were used by 38.6% (up 2.0 percentage points). Accessing of social networking sites or blogs increased 1.8 percentage points to 28.6% of mobile subscribers. Game-playing was done by 26.9% of the mobile audience (up 2.3 percentage points), while 18.6% listened to music on their phones.
| Mobile Content Usage 3 Month Avg. Ending May 2011 vs. 3 Month Avg. Ending Feb. 2011 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Feb-11 | May-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.8% | 69.5% | 0.7 |
| Used browser | 38.3% | 39.8% | 1.5 |
| Used downloaded apps | 36.6% | 38.6% | 2.0 |
| Accessed social networking site or blog | 26.8% | 28.6% | 1.8 |
| Played Games | 24.6% | 26.9% | 2.3 |
| Listened to music on mobile phone | 17.5% | 18.6% | 1.1 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
