Key focus areas for the 2011 North American board will be to accelerate the growth of mobile marketing and advertising, oversee the release of next generation advertising and mobile marketing standards and best practices, streamline and foster the burgeoning mobile marketing marketplace across all market sectors, collaboratively support industry self-regulation and consumer protection efforts, and oversee the production of enhanced industry measurement, metrics, and educational programs and solutions.
"As an organisation, we are extremely fortunate to name some of the industry's brightest and most experienced leaders from across the entire mobile marketing ecosystem to our board to help guide our efforts and ongoing initiatives," said Greg Stuart, global CEO of the MMA. "Mobile marketing continues to mature, bringing tremendous opportunities to our members, and this team of exceptional leaders will continue to champion our Consumer Best Practices and Global Mobile Advertising Guidelines to the industry at-large."
The board of directors for North America includes the following elected members:
The elected directors join emeritus, honorary and sustaining directors in North America:
"We have seen strong growth in our membership in North America that reflects the revenue potential for mobile marketing in the region, and our board of directors will play a significant role in even further expanding our industry 'footprint' and increasing member and industry value," said Michael Becker, North America managing director of the MMA. "The MMA extends its gratitude to the 2010 board members who have contributed their strategic guidance this past year and congratulate the incoming 2011 board members."
The MMA's next North American event for mobile marketing, the Mobile Marketing Forum, Los Angeles, will be held 17 November, with eight pre-conference workshops on 16 November, at The Beverly Hilton in Beverly Hills, California. For more information, go to www.mobilemarketingforum.com.
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 750 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches.
Go to: http://www.mmaglobal.com
