State Farm, OMD execs in radio show advertiser Q&A

State Farm is one of the US's leading broadcast advertisers. The event, sponsored by Katz Media Group, will be held on 18 September at the Rosen Shingle Creek in Orlando.

RAB President and CEO Erica Farber will moderate a discussion with Tim Van Hoof, assistant vice president of marketing, State Farm and Sumeet Kanwar, managing director, Midwest & Strategy for OMD, State Farm's media planning and buying agency partner.

State Farm, a Fortune 50 Company and one of the top 10 radio advertisers of 2012, increased its radio advertising spend by 20% in the first half of 2013 and by 32% in Q2 2013. Van Hoof and his OMD agency partner, Kanwar, will address why they and other advertisers leverage the power of radio.

Always a highlight

"The Advertiser Luncheon is always a Radio Show highlight and an opportunity for attendees to learn to leverage Radio's unique ability to attract and retain top advertisers," Farber said. "Van Hoof, as a key decision maker, and Kanwar, as a key influencer, offer valuable perspectives for one of radio's largest advertising clients."

Van Hoof oversees all media, creative and sponsorship efforts for State Farm. His responsibilities include developing and implementing communication approaches across a multicultural audience. Van Hoof has extensive experience in sales, marketing and supply web management in both the manufacturing and service industries.

As managing director at OMD Chicago, Kanwar draws on his marketing and analytics background to help clients get the most from their marketing dollars. Before he joined OMD, he served in customer strategy and brand management roles at Sears and also spent many years at Leo Burnett working across their global network.

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About the Radio Show

The 2013 Radio Show, produced by the Radio Advertising Bureau (RAB) and the National Association of Broadcasters (NAB), will be held September 18-20 in Orlando. This year's show brings radio broadcasters and industry colleagues together to share knowledge, discover the latest innovations, network with industry leaders and explore creative business strategies for the digital age. To learn more about the 2013 Radio Show, visit www.radioshowweb.com.

About NAB

The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the US and over 1,000 member networks, representative firms, broadcast vendors, and international organisations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.