Charles Townsend, Conde Nast chief executive, said the appointment expands Wintour's responsibilities.
"Anna has been a driving force behind the success of Conde Nast, so it is a great privilege to extend her influence beyond the Vogue brand to the rest of the organisation," he said in a statement.
She will remain editor-in-chief of Vogue and editorial director of Teen Vogue. In her expanded role, Wintour "will curate and cultivate the creative vision for the company ... to shape its artistic inspiration and innovation across all platforms," the statement said.
British-born Wintour held several big-dollar fundraising events for Obama during his successful re-election effort, and US presidents have frequently rewarded well-heeled supporters with glittering diplomatic posts.
The new appointment appeared to dampen any hopes for a high-level diplomatic post for Wintour.
Source: AFP via I-Net Bridge
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