August 2012 US mobile subscriber market share
The study surveyed more than 30,000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.7% market share. Google Android led among smartphone platforms, accounting for 52.6% of smartphone subscribers, while Apple accounted for 34.3%.
OEM market share
For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7% of US mobile subscribers, followed by LG with 18.2% share. Apple continued to inch closer to the #2 ranking with 17.1% of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2% and HTC with 6.3%.
| Top Mobile OEMs 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| May-12 | Aug-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.7% | 25.7% | 0.0 |
| LG | 19.1% | 18.2% | -0.9 |
| Apple | 15.0% | 17.1% | 2.1 |
| Motorola | 12.0% | 11.2% | -0.8 |
| HTC | 6.1% | 6.3% | 0.2 |
Smartphone platform market share
116.5 million people in the US owned smartphones during the three months ending in August, up 6% versus May. Google Android ranked as the top smartphone platform with 52.6% market share (up 1.7 percentage points), while Apple's share increased 2.4 percentage points to 34.3%. RIM ranked third with 8.3% share, followed by Microsoft (3.6%) and Symbian (0.7%).
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| May-12 | Aug-12 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 50.9% | 52.6% | 1.7 | |
| Apple | 31.9% | 34.3% | 2.4 |
| RIM | 11.4% | 8.3% | -3.1 |
| Microsoft | 4.0% | 3.6% | -0.4 |
| Symbian | 1.1% | 0.7% | -0.4 |
Mobile content usage
In August, 75.6% of US mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4% of subscribers (up 2.3 percentage points), while browsers were used by 52% (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3% of mobile subscribers. Game-playing was done by 34% of the mobile audience (up 0.5 percentage points), while 28.3% listened to music on their phones (up 1.3 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Aug. 2012 vs. 3 Month Avg. Ending May 2012 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| May-12 | Aug-12 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 74.8% | 75.6% | 0.8 |
| Used downloaded apps | 51.1% | 53.4% | 2.3 |
| Used browser | 49.8% | 52.0% | 2.2 |
| Accessed social networking site or blog | 36.7% | 38.3% | 1.6 |
| Played Games | 33.5% | 34.0% | 0.5 |
| Listened to music on mobile phone | 27.0% | 28.3% | 1.3 |
Source: comScore
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