October 2011 US mobile subscriber market share
The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5% market share. Google Android continued to gain ground in the smartphone market reaching 46.3% market share.
OEM market share
For the three-month average period ending in October, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.5% of US mobile subscribers, followed by LG with 20.6% share and Motorola with 13.6% share. Apple strengthened its position at #4 with 10.8% share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 6.6% share.
| Top Mobile OEMs 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Mobile Subscribers (Smartphone & Non Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 25.5% | 25.5% | 0.0 |
| LG | 20.9% | 20.6% | -0.3 |
| Motorola | 14.1% | 13.6% | -0.5 |
| Apple | 9.5% | 10.8% | 1.3 |
| RIM | 7.6% | 6.6% | -1.0 |
Smartphone platform market share
90 million people in the US owned smartphones during the three months ending in October, up 10% from the preceding three month period. Google Android ranked as the top smartphone platform with 46.3% market share, up 4.4 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.0 percentage point to 28.1% of the smartphone market. RIM ranked third with 17.2% share, followed by Microsoft (5.4%) and Symbian (1.6%).
| Top Smartphone Platforms 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Smartphone Subscribers Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Smartphone Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 41.9% | 46.3% | 4.4 | |
| Apple | 27.1% | 28.1% | 1.0 |
| RIM | 21.7% | 17.2% | -4.5 |
| Microsoft | 5.7% | 5.4% | -0.3 |
| Symbian | 1.9% | 1.6% | -0.3 |
Mobile content usage
In October, 71.8% of US mobile subscribers used text messaging on their mobile device, up 1.8 percentage points. Browsers were used by 44.0% of subscribers (up 2.9 percentage points), while downloaded applications were used by 43.8% (up 3.2 percentage points). Accessing of social networking sites or blogs increased 2.2 percentage points to 32.3% of mobile subscribers. Game-playing was done by 29.2% of the mobile audience (up 1.4 percentage points), while 21.2% listened to music on their phones (up 0.9 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Oct. 2011 vs. 3 Month Avg. Ending Jul. 2011 Total US Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ (Source: comScore MobiLens) | |||
|---|---|---|---|
| Share (%) of Mobile Subscribers | |||
| Jul-11 | Oct-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 70.0% | 71.8% | 1.8 |
| Used browser | 41.1% | 44.0% | 2.9 |
| Used downloaded apps | 40.6% | 43.8% | 3.2 |
| Accessed social networking site or blog | 30.1% | 32.3% | 2.2 |
| Played Games | 27.8% | 29.2% | 1.4 |
| Listened to music on mobile phone | 20.3% | 21.2% | 0.9 |
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
Source: comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and the preferred source of digital marketing intelligence.
Go to: http://www.comscore.com
