February 2011 US mobile subscriber market share

5 Apr 2011

RESTON, US: comScore, Inc has released data from the comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending February 2011.

The study surveyed more than 30 000 US mobile subscribers and found Samsung to be the top handset manufacturer overall with 24.8% market share. Google Android led among smartphone platforms with 33.0% market share.

OEM market share

For the three month average period ending in February, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8% of US mobile subscribers, up 0.3 percentage points from the three month period ending in November. LG ranked second with 20.9% share, followed by Motorola (16.1%) and RIM (8.6%). Apple saw the strongest gain, up 0.9 percentage points to account for 7.5% of subscribers, on momentum from the release of the Verizon iPhone, the most acquired handset in the month of February.

Top Mobile OEMs 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Nov-10	Feb-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Samsung	24.5%	24.8%	0.3
LG	20.9%	20.9%	0.0
Motorola	17.0%	16.1%	-0.9
RIM	8.8%	8.6%	-0.2
Apple	6.6%	7.5%	0.9

Smartphone platform market share

69.5 million people in the US owned smartphones during the three months ending in February 2011, up 13% from the preceding three-month period. Google Android grew 7.0 percentage points since November, strengthening its #1 position with 33.0% market share. RIM ranked second with 28.9% market share, followed by Apple with 25.2%. Microsoft (7.7%) and Palm (2.8%) rounded out the top five.

Top Smartphone Platforms 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Nov-10	Feb-11	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	26.0%	33.0%	7.0
RIM	33.5%	28.9%	-4.6
Apple	25.0%	25.2%	0.2
Microsoft	9.0%	7.7%	-1.3
Palm	3.9%	2.8%	-1.1

Mobile content usage

In February, 68.8% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 38.4% of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6% of the mobile audience (up 3.2 percentage points). Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8% of mobile subscribers. Playing games represented 24.6% of the mobile audience, while listening to music represented 17.5%.

Mobile Content Usage 3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Nov-10	Feb-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	67.1%	68.8%	1.7
Used browser	35.3%	38.4%	3.1
Used downloaded apps	33.4%	36.6%	3.2
Accessed social networking site or blog	23.5%	26.8%	3.3
Played Games	22.6%	24.6%	2.0
Listened to music on mobile phone	15.0%	17.5%	2.5