Intercontinental Advertising CUP and Creative Summit - with a touch of music

Miha Pogacnik, world-class violinist, and visionary in the fields of business management inspiration and sustainable solutions, will take the delegates away with "The sound of Creativity and Innovation".

Says Pogacnik: "I want to share the 'decomposition' orchestral workshop and performance with so many creative colleagues at The Intercontinental Cup here in Istanbul. What I mean by innovation is to sharpen with intensity the perception of something that might be considered quite 'old', thereby transforming it into 'new', fresh and future bearing. Masterpieces of classical music are considered 'old'.

"I will challenge this notion and invite you to join me in discovery of deep layers of music, of sacred space that can only be reached, if we are willing to reduce the overdose of sensual impressions and for a short while follow the path of purity, simplicity, sensitivity and gripping beauty.

Pogacnik has played thousands of concerts, produced over 200 intercultural festivals in areas in crisis, and worked with leadership for over 150 global brand companies.

The sound of Creativity and Innovation, Miha Pogacnik, Friday, 11 March at 6pm in Conrad Hotel, Istanbul

Culture Inside

Michael Conrad, president of Berlin School of Creative Leadership will speak about Culture Inside, how a product or a service provides a function, culture shapes a brand.

Conrad says that in shaping, building and growing a brand's culture of creativity, innovation, values, clarity, authenticity, origin, heritage, differentiation, design and visual and verbal communication, we have to think local before global, dig into GENIUS LOCI - the spirit of the place.

Conrad began in 1968 his career in advertising as copywriter at Young & Rubicam Frankfurt, became Creative Director at Ogilvy & Mather Frankfurt in 1970 and started with some partners in 1972 TBWA Frankfurt. He co-founded in 1975 Lürzer, Conrad Frankfurt, which merged in 1980 with Leo Burnett Germany. In 1982 the agency was re-named Michael Conrad & Leo Burnett.

With the ADC Germany he founded the "Berlin School of Creative Leadership" at Steinbeis University and serves as its president.

Culture Inside, Michael Conrad, Friday, 11 March at 2.30pm in Conrad Hotel, Istanbul

Creative Industries

Aytül Özkan, president of turkey's Advertising Association and head of Ogilvy Türkiye, will speak about how creative industries contribute to a creative city.

The concept of creative industries bloomed in 2000's is inclusive of 13 areas; advertising, fashion, architecture, music, photography, cinema and industrial design etc. Protection of intellectual proprietary and performing creativity in an industrial scale are the common characteristics of the cluster. In Turkey, an initiative of creative industries was started in the lead of Turkish Association of Advertising Agencies, 9 sectoral associations came together and signed a protocol with the purpose to increase the creative output of Istanbul and convey the creativity within the city to the global arena.

Özkan is a graduate of Izmir American High School and Bosphorus University.

Following her graduation she was recruited as the Systems Operator by the strongest regional newspaper of Turkey, Yeni Asir, where she took responsibilities in the first computerised newspaper in Turkey. She also worked during Today's launch, UK's first colour daily.

She has extensive experience in the advertising and PR industries and is also working on various projects in developing markets in the EMEA region.

In February 2011 Özkan was elected as the chair of the Association of Turkish Advertising Agencies in February 2011 and continues her membership at the Advertising Self-Regulatory Board in Ankara. She also actively takes part in educational programs on communications.

Creative Industries, Aytül Özkan, Friday, 11 March 11, at 3.30pm in Conrad Hotel, Istanbul.

The Intercontinental Advertising Cup and Summit program available here.

New Facebook competition - best slogan presenting Istanbul

This time CUP is looking for the best slogan. The brief is extremely open, because we do not believe in any limitations when it comes to creativity. The slogan is supposed to present Istanbul and it must not exceed 250 characters.

The competition ends on 8 March 8 at 12 noon. Don't miss it!

For more information click here.

For more information go to www.thecupawards.com or email moc.sdrawapuceht@ofni.