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WWF and Allianz create online game

World Wildlife Fund for Nature (WWF) and Allianz are launching an online game, CEO2, which allows users to test the impact different business strategies have on the environment and profit.

By Gemma Taylor

28 May 2010

The player takes the role of a CEO, whose success is measured according to the development of the stock price and carbon emissions. The designers hope that CEO2 will teach users about the possible environmental and financial impact that business decisions could have in the chemical, automobile, utility and finance industries over the next 20 years.

The game has been designed and developed by LGM Interactive, which specialises in green digital communications and developing interactive solutions for NGOs, organisations, governments and companies active within CSR.

CEO2 is available for free from a dedicated website.

Source: Cream: Inspiring Innovation

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