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Samsung's PlanetFirst aims to top environment friendly list

Samsung Electronics recently announced the second year results of its PlanetFirst initiative, a company-wide commitment to become one of the world's most environmentally friendly companies by 2013.

Marking the progress towards achieving the comprehensive sustainability goals set out under the PlanetFirst initiative, Samsung outlined some of their key milestones. First of all they aim to reduce sales-normalised greenhouse emissions from its manufacturing facilities by 38% during the first half of 2011, when compared against emission levels at the end of 2008. The second step will be to attain global eco-labels for 2,210 product models while the third goal has already been reached - they have invested an additional R10.25 billion in environmentally friendly product development and green manufacturing sites in 2010.

"Samsung continues striving to meet the global, companywide commitment laid out in 2009 under our Eco-Management 2013 initiative," said Park Sangbum, senior vice president and head of the CS & Environment Centre, Samsung Electronics. "We are focused on instilling an eco-management mindset in all employees in order to become a true leader in sustainable business practices."

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