Be ego-centric at Loeries

The theme of Feed Your Ego at the 2009 Loeries has come to life with hand painted and strategically placed Egos, a call to dress your ego for dinner and the ability to share your ego via mobile, as well as free SMS updates concerning the festival programme.

Ego-maniacs

Word of Art ‘urban artists' Mak1one and Rasty have created the Egos, malevolently clutching food implements. A video animation, directed and animated by Word of Art filmmakers Rowan Pybus and Marco van der Merwe, shows the Egos taking over Long Street in a visually dynamic campaign on the streets for four days from 24 September 2009 for the festival weekend.

ECHO Events and Traffic Integrated Marketing and an illustrated brochure/ego map created by the illustrators Bison tie the entire campaign together.

Ego-city

Long Street will be the official ‘Loeries Village' and will be rising up to take the challenge of showing its competitive colours. This includes coupons to entice locals and delegates to discover Long Street and its wonderfully creative offerings.

Local venues will be able to vie for a R10 000 cash prize by creating their own response to the Loeries' theme with window dressing, Loeries' menus, haircuts and more. Judges from Creative Cape Town and Loeries will choose the most creative participant.

Ego go

So there you are, finally free of 18 hours of work and you've dressed up your ego in the party threads, so where to now? Well, SMS 'ego' to 33998 to receive free SMS programme alerts over the Festival Weekend. You'll also get access to the Loeries mobisite, www.loeries.mobi, where you can get more info, download cellphone wallpapers and share pictures.

Register now and stand a chance to win a Rockstar Pass with a Lexus Chauffeur Drive over the weekend! The organisers will only use your details for the programme and you'll get no spam. SMS cost R1.50 - terms and conditions apply.