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#Loeries2018: All the effective creativity finalists!
Finalists in the effective creativity category have been announced for the Loeries 2018.
| EFFECTIVE CREATIVITY | |||
| Agency / Entrant | Title | Brand | Product |
| TBWA\RAAD | Camelpower | Nissan | Desert Lineup |
| TBWA\RAAD | One Drop Bottle | Henkel | Pril |
| Ogilvy & Mather Africa | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| VML South Africa | Absolut One Source | Pernod Ricard South Africa | Alcoholic Beverage |
| King James Group | Uk'shona Kwelanga - the first WhatsApp Drama Series | Sanlam | My Choice Funeral Plans |
| Joe Public United | Afronaut | Chicken Licken | Hotwings |
| Ogilvy Cape Town | 011 Beats | Volkswagen | Polo Beats |
| Joe Public United | One Small Voice | Zazi | Zazi |
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 16 to 19 August 2018. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
