New hair brush revealed for pleasant brushing experience

A new range of hairbrushes has been developed by Israeli hairdresser, Michel Mercier who began his career at the Vidal Sassoon Academy 27 years ago. The concept for a revolutionary brush that would minimise the pain associated with brushing hair came to Mercier as he was brushing his 12-year-old daughter's hair.

Like many other girls, Mercier's daughter hated brushing her hair. As a father, and as a professional who has devoted his life to improving the relationship between women and their hair, Mercier decided to develop a brush that would make daily brushing an easier and more pleasant experience for women everywhere.

"I am proud to offer a revolutionary brush that takes care of tangles in a gentle and enjoyable way," says Mercier.

An exclusive patent involving 482 bristles positioned at different heights with a unique geometric distribution, the brush helps to disperse the pressure placed on the hair during brushing, resulting in easier detangling, reduced hair loss and breakage, and a far more pleasant brushing experience overall.

The brush is available in three color-coded models to suit the different hair types: fine, normal and thick.