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Air France's Joon officially takes over Cape Town route

NEWSWATCH: Air France has announced that its 'baby sister' airline, Joon, has taken over the direct route between Cape Town and Paris.

At a recent media briefing in the Mother City, Joon CEO Jean-Michel Mathieu said that the airline represents "the new generation journey by Air France". It's said to focus on budget-friendly youth travel with the cabin crew's uniforms consisting of white sneakers and polo shirts.

According to Cape Air Access, a partnership between Wesgro, the government of the Western Cape, the City of Cape Town, Airports Company South Africa, South African Tourism and Cape Town Tourism, the French market has been earmarked as one of Cape Town’s fastest growing markets. A total of 17,574 French arrivals are expected through Cape Town International Airport between November 2017 and April 2018 with a 22.9% year-on-year increase forecasted. The French market is now the 6th largest source market for the Western Cape.

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About Ilse van den Berg

Ilse is a freelance journalist and editor who loves all things related to travel, wine, cars, and entrepreneurship. She is also the editor of Go & Travel, a platform connecting all the stakeholders in the travel & tourism industry. From 2010-2014, her beat was Marketing & Media at Then she had a 2-year adventure in Italy after which she returned to Bizcommunity as the Motoring, ICT, and Logistics editor. She decided to try the freelance thing as of August 2018 and she is still a contributing writer for Bizcommunity. You can check out her work here, here, and here. In her spare time, she's probably surfing, hiking, or travelling. Contact Ilse if you require any writing or editing services on (note .co NOT .com) or or find her on Twitter.

Read more: Air France, Joon