The strategy behind the Africa Forum is geared to allow business partners and associates, media and government as well as consumers to experience the brand.
"As one of the largest and most comprehensive product showcases in Africa, we are certainly very excited to host the Samsung Africa Forum and share the company's strategy to expand the African market and deliver connectivity and content across multiple devices and product portfolios," said George Ferreira, vice president and COO of Samsung Electronics Africa. "More than ever, consumers are leading dynamic lifestyles that require technology to enrich their lives and Samsung is looking to achieve this through new product innovations, continued investment in research and development, and by driving corporate and social responsibility programs in the broader African region."
The Forum will be taking place at the Cape Town International Convention Centre from 22 to 25 March 2012 and will focus on demonstrating new technologies that inspire new directions and that are built on the felt needs and demands of the people across the African continent.
"The digital age has brought revolutionary change - and opportunity - to African business, and Samsung as a result has responded with advanced technologies, competitive products, and constant innovation to meet this change. We are certainly excited about the future and as we build on our previous accomplishments, we look forward to exploring new territories, maintaining innovative standards and of course delivering on what our customers expect from us - world-class products adapted for the local market in 2012," said Ferreira.
In addition to the formal partner days, the Samsung Africa Forum will also feature an open public event, Samsung Connect Cape Town, for consumers on the last day of the conference to give consumers first-hand exposure to the latest innovative technology products from Samsung and insight into key trends within the consumer electronics space. Aside from Samsung's Smart Technology, which ensures easy and flexible connectivity for all its products, Samsung will also announce new products for South Africa.
