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Marketing & MediaYour dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy
Kabelo Kale, The Media Krate 29 Jun 2026
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Partnership with Route 66 enables Samsung to deliver Wave 3
Samsung has recently extended its ongoing strategic cooperation with Route 66. As a direct result of this extended agreement Samsung will start to pre-install Samsung Navigation, an advanced mapping and turn-by-turn GPS navigation solution jointly developed by Samsung and Route 66, in selected markets worldwide.
"As we strive to deliver innovations for the global smartphone market, location-enabled content and applications are increasingly important to our customers," said David Noh, vice president and head of technology alliance group at Samsung Electronics. "Our ongoing partnership with Route 66 enables us to fulfil that goal."
"Route 66 remains highly committed to put the best possible mapping and navigation experience in the hands of Samsung customers worldwide and Samsung Navigation for the Wave 3 is a shining example of this dedication," said Paul Warmer, vice president of marketing at Route 66.
