Ennik Estates is the exclusive affiliate in Gauteng of Christie's International Real Estate, the US$100-billion sales a year global luxury property arm of the world's largest and oldest fine art auction house.
"The Christie's affiliation will enable Ennik Estates to add a powerful international investor-focused dimension to our local marketing campaign for The Houghton - a development which I firmly believe is now by far the best and most secure luxury lifestyle estate offering in Johannesburg since Melrose Arch," says Ronald Ennik, CEO of Ennik Estates. "The Houghton could become a home-from-home for global corporates and executives who frequently use Johannesburg city as a base for doing business in sub-Saharan Africa."
"The big attraction at The Houghton is that home prices are roughly a third lower per square metre than at Melrose Arch and other like-on-like developments in Sandton, which have nowhere near the same expanse of parkland on their doorstep," says Ennik. "Right now, The Houghton is the crown jewel in the Johannesburg market for this type of aspirational lifestyle investment," he adds.
"Most of the future buying interest in The Houghton will more than likely be concentrated among successful entrepreneurs, corporate executives and directors, well-heeled empty nesters, the professions, top-end buy-to-let investors," says Ennik.
