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The company's stringent health and safety policies dictate that employees who are required to wear safety footwear in the plant receive a new pair every year. Many of the used shoes still have a lot of life left in them and are happily received by the less fortunate.
Close to 200 employees kindly donated their old shoes to the Community Chest this year, who distributed the gifts. The organisation strives to alleviate the ravages of poverty and also aims to foster a 'spirit of philanthropy' by motivating and creating opportunities for giving. One of its services is to allocate funds and other donated resources for sustainable community development.
"We also try to minimise harm to the environment and certainly don't want these boots ending up on the dump when they could be used to take better care of people in the community," said Lize Hayward, Goodyear Group PR manager.