Gogo Trust spreads love, employment

Greenpeace volunteer

The initiative has a two-fold implementation structure. Firstly, the trust commissions its gogos to knit beanies from corporate orders received from a range of small to large organisations. These organisations absorb the Gogo initiative into their corporate social investment (CSI) projects, encouraging entrepreneurship whilst adding the finished product - beanies knitted in their corporate colours - to established CSI projects. Secondly, the trust ensures that as many organisations and charities as possible benefit from the 'love of a hand-knitted beanie' by careful selection and implementation of hand-outs of beanies already in stock.

Each beanie is an individual, regardless of colour or design. As a hand-knitted item, no two are ever the same, because of the amount of love and care that it takes to knit.

Past clients include: M-Net World Cup Campaign, Coca-Cola - Vitaminwater, Vicks, Nedbank - Green Hands, Meropa Communications, Quantas Airways, Coca-Cola - France, Brand South Africa, The Beardly Bunch, Neotel.

Highlights:

• Since 2009, R2.6 million invested back into the communities via the gogos direct payment;
  
• Five tons of locally made wool have been used in the past two years;
  
• Over 20,000 children have received Gogo Trust beanies;
  
• The Gogo Magic campaign is recognised as a 2010 World Cup Legacy Project (Sony Corp, Primedia).