First Distribution, official Ruckus Wireless distributor

Michael Fletcher, sales director of Ruckus Wireless, sub-Saharan Africa, said: "With the future being tagged as a wi-fi one, and considering the uptake of mobility and the use of technology in Africa, this region is an important one for Ruckus Wireless. As such, choosing a reliable and expert distributor of our Smart Wi-Fi product range has been a key priority for our business. With a national distribution infrastructure and a motto of 'helping our customers to help their customers', First Distribution was certainly a front runner for this partnership."

Increase in African broadband connectivity

Connectivity in today's market is essential for enterprises of all sizes to conduct everyday work tasks effectively and is no longer viewed as nice to have, but rather is now a business necessity. Through investment in fibre optic cables, Africa is seeing a much needed increase in its broadband connectivity and capacity, and with this comes ample opportunity, one being the implementation of wi-fi technologies, which offer a connectivity option that is convenient and reliable.

Fletcher continued: "We hang our company hat on our smart wi-fi technology - one that extends the range of wi-fi signals and automatically adapts to environmental changes. This results in wi-fi connectivity that, for the first time, reaches farther and is inherently more reliable - which is exactly what businesses today require."

Channel partner programme

Through this partnership, First Distribution will join the Ruckus Wireless' channel partner programme - designed to assist partners in growing their businesses and increase profitability.

Charlie Murray, GM of First Distribution, said: "First Distribution is extremely selective regarding our trading partners and, as a result, we have established a first-class track record for stable and consistent product and service supply. We are pleased to add Ruckus Wireless to our list of partners and look forward to working with this brand across Africa, delivering smart wi-fi solutions that will truly change connectivity on this growing continent."