Building loyalty - some better than others

She cites aspects such as creating a shared purpose, showing appreciation to workers and making sure that the environment is congenial as being key to the development of loyalty. According to Russell it's imperative that a company should be transparent and should share information willingly and readily with its employees.

She points out that loyalty is hard to achieve and requires constant work as it must be nurtured at all times.

Read more:

• Career Coach: It takes effort and wisdom to bring back the loyalty of 'the organization man'