"Education is not static and Boston therefore maintains a liaison with various industries, updates course material, and introduces new courses, such as Cloud Computing to keep graduates in line with the demand from the workplace," she elaborated. "Our research, for example, showed that there was a gap for a qualification that covers skills such as skills in the social media and digital marketing fields and so the Boston BCom Management Marketing degree was born. This degree equips students with the knowledge and skills for career opportunities in the fields of business, management and marketing, focusing on digital marketing, social media and brand management - all buzzwords in the marketing field of today."
Rabson believes that the course content, as well as the flexibility it offers individuals, makes the BCom Management Marketing degree an increasingly popular choice with students. Regardless of whether the economy is experiencing growth or not, qualified entrepreneurs, marketers and managers are always needed in order to promote existing and new products and services. With the global and local economy still in the midst of one of its most challenging periods this is even more challenging and relevant.
"The course means a chance at a better life for me and, one day, for my family. It will enable me to get into a job that is both financially stable and comfortable," said Mathew Smith, one of the students currently enrolled for the BCom Management Marketing degree.
Smith said that the flexibility is absolutely ideal for him. "Some days I do get quite a bit of work done while on other days I have the freedom to have a personal day," he explained. "All in all, the flexibility allows me to keep my studies up to date. I am also studying human movement sciences and CompTia IT as well, so studying through Boston allows me to fit in my various courses and study at my own pace."
Another course that has received attention is Boston's Higher Certificate in HIV/AIDS Counselling and Management. According to Rabson, there are big pluses in favour of doing Boston's higher certificate in HIV/AIDS Counselling and Management. "With our certificate you can find good employment," she said. "Many big companies nowadays run wellness programmes and HIV/AIDS support programmes for their workforces and employ qualified specialists for that. If you prefer to be your own boss, you can start offering your counselling services to companies and NGOs as an independent professional. In addition, when you complete the HIV/AIDS Counselling and Management higher certificate, it becomes possible for you to gain entry into a degree - this is very useful for students who did not get matric exemption."
Another important thing to remember when choosing a course of study in this day and age is to check that the right government and industry body accredits the course you're interested in as well as the college that is offering the course.
"The best thing is to go see a career advisor who can help you choose a good, accredited course," said Rabson. "Boston City Campus & Business College offers over 80 dynamic study options at our campuses nationwide, plus UNISA degrees and media studies at selected campuses, so we understand that prospective students need a helping hand in choosing the course that fits them perfectly. We invite you to enquire about tertiary studies as applications for 2014 are now open."
