Bidorbuy sponsors BBC Entertainment's Deal or No Deal

Deal Or No Deal is presented by Noel Edmonds, one of Britain's most popular TV and radio presenters for more than 30 years. The hit game show features 22 players, one of whom could win up to £250,000. There are 22 sealed boxes, but only one question: deal - or no deal? With each player bringing their own unique personality to their game, no two shows are alike, but the drama of each is always excitingly unpredictable.

Under the terms of the deal between BBC Worldwide Channels and bidorbuy.co.za, the sponsor will be represented on screen through bespoke creative elements including open and closing billboards, centre stings and tags on Deal or No Deal promotional trails.

"Deal or No Deal is a key programme for BBC Entertainment and the partnership with bidorbuy demonstrates the high quality offering of the channel. BBC Worldwide Channels' specially created on-air promotional elements also allows the client to really connect with the audience," said Viviane Paxinos, director of Entertainment Channels and Branded Content, BBC Worldwide Channels.