What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Ashkan's Avi Boost complements Bayer products
Ashkan Consulting has strategically aligned with Bayer Animal Health South Africa to commercialise the Avi Boost range in sub-Saharan Africa. Avi Boost is an innovative nutriceutical range of products that uses liquid nucleotide technology. The products within the range have been proven to significantly improve performance in poultry production.
Dr Ralf Patzelt, business unit manager for Bayer Animal Health in sub-Saharan Africa explained: "Nutriceuticals are highly specialised feed supplements that complements Bayer's current poultry products. Although nucleotides have been used in humans for some time now, it is a novel liquid concept in the use for animal health. Working with a partner such as Ashkan assists us in reacting faster in niche segments."
The Avi Boost range consists out of a poultry tonic with nucleotide, nutri-block and aqua-block.
