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KFC partners Idols South Africa
In a move described as "a strategic and synergistic fit" KFC has partnered Idols South Africa, which "aligns perfectly with its new brand positioning statement - So Good - which is aimed at recognising and embracing life's real, genuine moments".
KFC's chief marketing officer, David Timm, said: "The launch of the 'So Good' positioning statement is simply capturing an emotion that the brand has always evoked. This feeling of deep satisfaction has always been weaved into the fabric of our brand, but now we are bringing it front and centre in an effort to deepen the emotional connection between the brand and our customers."
