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RockCorps unveils the first of many community projects
Coca-Cola RockCorps unveiled the first of many community projects aimed at mobilising the youths of South Africa to be active participants in uplifting their communities. The Coca-Cola RockCorps platform, part of the global RockCorps movement, officially launched at the Thembalethu Primary School in Meadowlands Zone 10 and promises to bring with it a teen-driven movement for change unlike anything the country has seen before. Participants will be rewarded with access to a concert featuring international artists, including global superstar Ciara and hip hop legend Busta Rhymes.
RockCorps CEO Stephen Greene said: "RockCorps has already been to eight countries across four continents, but bringing the platform to South Africa has always been a dream for us. Announcing such great and committed artists like Ciara and Busta will take this platform off the launching pad. With the commitment of Coca-Cola in South Africa, we know we are creating something very special, combining music and community action. Stay tuned for a few more surprises as well - the first all-volunteer concert on African soil."
RockCorps is a global platform that inspires young people from around the world to become active social citizens by volunteering just four hours of their leisure time to give back to the communities in which they live. In a global first, Coca-Cola RockCorps is sharing happiness by rewarding volunteers with an additional ticket to the event to share with a nominated friend. Tickets to the main concert cannot be bought or won through any other mechanism - they can only be earned through commitment and active participation in social change.
An engaging and effective social innovation tool
This strong ethos of "Give, get Given" is what has set RockCorps apart as an engaging and effective social innovation tool in countries around the world, including France, the UK, the US, Mexico and Australia.
Coca-Cola RockCorps will now embark on an extensive community project phase throughout the greater Gauteng area, visiting more than 24 different project zones including Shoshanguve, Daveyton, Alexandra and Orange Farm. Total volunteer hours spent across all regions will top 10 000 hours, more than an entire year's worth of time spent upgrading and refurbishing community areas in just two short months. "Our aspirations are sky high," concluded Greene. "When you see youths coming together to transform their communities and then celebrating that with a huge concert, anything seems possible."
For more information or to follow the live Twitter feed, use the following digital assets:
- Twitter Hashtag: #CokeRockCorps
- www.rockcorps.co.za
- www.Facebook/RockCorpsGlobal
