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Springbok smartphone app to be launched

23 Feb 2012

The South African Rugby Union (SARU) will be launching a Springbok smartphone application which aims to put key information and entertaining content directly into the hands of supporters at the push of a button. The development of this app is being put out to tender. The Request for Proposal document is available from www.sarugby.co.za under the "About Us" menu item.

"The mobile phone landscape has changed significantly in the past couple of years and we at SARU realise the importance of keeping up with technology," said SARU CEO Jurie Roux. "We already have a very well-established website, mobisite and various social media channels, and the development of the smartphone app is the logical next step in putting our supporters in direct touch with the Springboks and South African rugby.

Launch before tests against England

"The project will be run by our Corporate Affairs Department and we will aim to launch on all makes of smartphones by the time England play the Springboks in three tests in June, the same time as the IRB Junior World Championships are being hosted in South Africa."

Apart from regular features such as news, fixtures, results, logs and player profiles, the app will also have exclusive content generated from within the Bok camp and other national teams, with the aim of bringing the fan closer to the team. All information on the development of the app is contained in the attached document. For more information, contact De Jongh Borchardt at az.oc.ybguras@bhgnojed or 082 999 9979.