PR’s Golden Age will belong to those who understand people, not just platforms
Lebogang Mashangoane
For this to happen, Alan Whiteside, director of the Health Economics and HIV/AIDS Research Division of the University of KwaZulu-Natal, South Africa, said in the paper, co-authored by researcher Amy Whalley, the conventional understanding of a humanitarian emergency has to be rethought.
"Traditional humanitarian thinking focuses on the short term, and is often aimed at returning affected populations to 'normality'," he said in Reviewing 'Emergencies' for Swaziland: Shifting the Paradigm in a New Era.