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Natural medicines take lead in industry

The sales of complementary alternative medicines are growing at a faster rate than traditional or prescribed medicines in pharmacies, according to key players in the industry.

Health care retailer Clicks, as well as homeopathic and natural medicines brands, Natura and Vital Health Foods, said at the weekend that sales of multivitamins and homeopathic medicines in pharmacies and health stores were ahead of the growth rate for overall health categories.

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