In a statement issued on Thursday, the retailer said the percentage of shoppers making last-minute purchases three days before Christmas was also far higher than in previous years.
"But, as was expected, consumers spent their hard-earned money wisely," the company said.
Gifts with longer lasting life span such as MP3s, PlayStations and other quality electronic and computer durables were among the top sellers, the store chain group said.
Other practical gifts included 'back-to-school' items and toiletries, especially in the character-branded merchandise ranges such as Disney's 'Hannah Montana' shampoo or 'High School Musical' toothpaste.
Consumers also paid more attention to unit prices, (i.e. cost per volume or weight), buying smaller pack sizes.
Predictions that many people would stay at home this year was evidenced by growth in sales of braai accessories, outdoor games and pool toys.
With regard to food, the usual lines associated with Christmas such as turkeys and mince pies sold well as did beverages.
However, Pick n Pay said it experienced a shortage of lamb and in some areas, poultry and carbonated soft drinks.
"While we should expect some fallout from the economic slowdown in developed markets, the drop in the fuel price, the relative stability of the rand and anticipated interest rate decreases are all big positives for the year ahead, and Pick n Pay is anticipating solid growth during 2009," the company said.
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