DuPont Titanium Technologies, ostensibly largest global manufacturer of titanium dioxide announced that it is expanding distribution of its innovative product range throughout Africa and is launching Ti-Pure One Coat at the Coatings For Africa show this week. The move will allow importers in the African construction and automotive industries to join 90 other countries, where the product is being offered.
DuPont Titanium Technologies is part of Chemours, a wholly owned subsidiary of DuPont, which is on track to be separated from DuPont in mid-2015. This will create a new publicly traded company that is a global leader in chemicals.
According to Diego Negri, Business Manager for DuPont Titanium Technologies in Middle East and Africa, the company is highly optimistic about the growth of its coating business in the region. "As one of the fastest growing markets, Africa naturally plays an increasingly important role in our strategy to accelerate growth. We believe that Africa is a long-term gain; and that we are the industries' best option for securing long-term and high-quality titanium dioxide, in the future. It's a win-win," he says.
Ti-Pure® One Coat is a collaborative approach that expands the limits of paint hiding power beyond what was previously possible - vanquishing old layers with just one coat. It combines unique technology with market insight, innovative Ti-Pure® products and formulation expertise.
"The product is the result of conducting trial studies with painters throughout the world and truly understanding their needs. Their insights have validated the preference for superior hiding in enhanced paints that deliver superior performance," he says.
"Key to the Ti-Pure® One Coat approach is the recently formulated Ti-Pure® Select TS-6300 titanium dioxide, which is manufactured using DuPont's proprietary chloride-base process that produces high-quality and high-performance pigments. Ti-Pure® Select TS-6300 is an impressive break-through in titanium dioxide technology globally, enabling paint manufacturers to create formulations with superior hiding power in flat- and low-sheen coatings, in addition to optimal titanium dioxide efficiency," explains Negri.
DuPont is known for its ability to integrate sustainability into its business strategies and operating principles. In this case, the company reduced the energy required to produce a unit of titanium dioxide by 30%, versus the 1990 baseline. "Our business' central theme is sustainability, over the past 20 years, we have demonstrated a pattern of continuous improvement in our environmental performance."
Last year, DuPont Titanium Technologies established a Sub-Saharan Africa distribution centre to support the local coatings and plastics industry with faster and more effective distribution of its products throughout the region.