TOKYO, JAPAN: Buyers from China, deprived of the latest iPhone launch at home, were among the first in line in Japan to grab the iPhone 6.
Apple's store in Ginza, Japan was buzzing as people from various countries including China queued for hours to get their hands on the new phones and sell them at a profit in mainland China. Image: Apple
Licensing problems in China meant the global rollout went ahead without the huge and lucrative market, in a blow to Apple which had trumpeted its inclusion in the initial wave of the last iPhone launch.
Outside Tokyo's flagship Apple store in glitzy Ginza, dozens of Chinese customers were among those waiting in line.
"I'm queuing because it's not sold in China yet," said Chen Manyan, a 21-year-old tourist from Fujian province, adding: "It's expensive, though."
Zou Zhiyang, 29, a Chinese student studying commerce in Tokyo, said he was intending to buy the maximum of two handsets allowed at the store.
"I'll buy one for myself, and another to sell to one of my friends in China," he said.
Network access licence not issued in China
On the eve of the launch, Chinese authorities said Apple had won two necessary approvals, one to certify the phone for the Chinese market and another for wireless devices.
"But iPhone 6 still needs to obtain a key network access licence before it can enter the Chinese mainland market," the Xinhua news agency said.
The delay has led to the emergence of a lucrative secondary market, especially in Hong Kong, where dealers are paying well over the retail price for new iPhones in the expectation of getting even more from buyers in mainland Chinese buyers.
Apple's gold iPhone 6 is in high demand among Chinese and Japanese buyers. Image: Gold iPhone 6
"If we are talking about the 128 gigabyte version we would buy it for as much as HK$18,000 ($2,322)," said Gary Yiu, the manager of the iGeneration phone reseller store.
That's more than double the price of the top-of-the-range iPhone 6 Plus.
Gold phone in high demand
"I have around 200 pre-orders with 60% to 70% of these from mainland Chinese customers," Yiu told AFP, adding he had dispatched 10 members of staff to snap up as many handsets as they could.
Yiu said the golden version of the 128GB iPhone 6 Plus was the most sought after model and that he could resell it for over HK$20,000.
"There will be very little stock for this model, so a lot of people will be going for it," he said.
In Sydney, the first place in the world to get the phone, some buyers had also come a long way. South Korean Jin-Sik Kim had spent days in front of the store before the doors opened revealing scores of Apple employees in blue T-shirts.
Kim, who had travelled from Seoul, told AFP he had been queueing outside the store and eating at the nearby McDonald's.
"It's a very unique phone," said Kim who was queueing with six friends and wanting to buy both models. "It's bigger than the previous model."
In Japan, the country's famous customer service ethic was on display when a parcel company managed to deliver a package addressed to the man "At the very front of the line".
"It's not a regular service we'll be offering," said a spokesman for Yamato Transport.
Both new iPhones have larger screens in what some see as Apple catching up with the "phablet" trend pioneered by competitors.
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