Global food supply chains proved brittle during the Covid-19 pandemic, leading for calls to boost the resilience of global food supply chains through improved efficiency in production, distribution and consumption of nutritious food. How could technologies like blockchain that provide data to producers, distributors and consumers be part of the solution?ByAbdul-Rahim Abdulai, Carling Bieg, Evan Fraser and Sarah Marquis
We thought things would be so much better by now
A year ago I wrote about the future of the airline industry. Along with many other experts, I expected international air travel by this point would still be below pre-pandemic levels but well on its way to recovery.
We are not even close.ByVolodymyr Bilotkach
Brewing giant Heineken has stated a new ambition to decarbonise its production by 2030 and its full value chain by 2040. The announcement marks the first in a series of refreshed Brew a Better World ambitious, which forms part of the company's new EverGreen growth strategy.
The effects of Covid-19 vaccination programmes have led to a glimmer of hope that some of the things we used to enjoy may soon be part of our lives once again. High on many people's priority lists will be foreign travel.
In the UK, the official declaration of a "roadmap" to normality was quickly followed by a surge in online bookings for flights and holidays. This is a welcome development for one of the industries hardest hit by the pandemic. It is good news for countries that depend on tourism, and it is undoubtedly good news for people who are desperate to get away.
Importantly, it is also a step towards an end to the uncertainty and isolation that in 2020 led to warnings of a global mental health crisis.
The pandemic also raised awareness of the importance of “wellness” – a state of physical, mental and social wellbeing – in people’s lives. Even without a pandemic to deal with, attempting to achieve this state is the basis of a global industry said to be worth around US$4.5t a year.
To make sure of this, governments and tourism authorities need to optimise wellness tourism resources. Here are three things they should consider:
1. Encourage domestic tourism
One widespread response to the pandemic was the rediscovery of local natural beauty. New Zealanders for example, prohibited from international travel, flocked to the remote and previously under-visited Chatham Islands. Cambodians capitalised on the absence of some three million annual tourists to visit the Angkor Wat World Heritage site.
The pandemic has been seen as a time to reset longstanding social imbalances that barred local people from enjoying their own spaces. Not only would improved domestic tourism help support local businesses at these destinations, but it would also contribute to the wellbeing of the communities who live close to them.
2. Understand differences
Wellness can mean different things to different people and cultures. In Indonesia, the Balinese travel to religious or spiritual sites for rituals linked to their ancestors and families. This runs parallel to most western tourists’ experiences in Bali, who often visit centres targeted at their personal requirements, with spa treatments or yoga classes. Although westerners generate more profits than locals, it is important for the wellbeing of the surrounding community to ensure equal access to these sites.
Local Balinese yoga instructors often lack the marketing and financial resources to attract global wellness tourists. During the pandemic, some foreign-owned facilities (such as Yoga Barn, one of the most popular studios for westerners) sustained their business through a digital video platform. Meanwhile, local facilities struggled without the technical skills and hardware to compete. And while large resorts are well-positioned to benefit from post-pandemic wellness travel, they usually provide only low-paid jobs to locals. Support should be provided for small, locally-owned wellness tourism businesses as well.
3. Support the small scale
The lack of social sustainability has often plagued tourism development schemes. Our concern is that as tourism gradually opens up again, businesses and governments will simply focus on the high-end luxury wellness market. They may look to smaller numbers of wealthy tourists to remedy economic damage, limit the possibility of spreading the pandemic, and mitigate the high costs of hospitalising sick visitors.
But they would be misguided to focus solely on this competitive niche. Many high-value tourism businesses are owned by foreign investors without local involvement or economic benefit. Local governments, tourism authorities, large businesses and international organisations must support community-based, small-scale enterprises in remote areas to build a more comprehensive wellness tourism sector.
Overall, wellness tourism programmes should be developed in a way that empowers local communities, helps to reduce economic inequality and creates new livelihoods, especially in rural areas where poverty rates are high. It should also be developed beyond the popular destinations of Thailand and India to include poorer destinations, such as Laos, Nepal and Sri Lanka.
For while wellness tourism was gaining attention before the Covid period, the trend will probably continue as Covid restrictions (hopefully) ease. And with the necessary pause in arrivals right now, the industry has an opportunity to reflect on how to create a more sustainable approach to everyone’s wellbeing, wherever they live.
The Conversation Africa The Conversation Africa is an independent source of news and views from the academic and research community. Its aim is to promote better understanding of current affairs and complex issues, and allow for a better quality of public discourse and conversation. Go to: https://theconversation.com/africa
About the author
Jaeyeon Choe is Senior Academic in Sustainable Tourism Development, Bournemouth University
Michael Di Giovine is Associate Professor of Anthropology, West Chester University of Pennsylvania
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.