Kering goes fur-free across all fashion brands
“Going entirely fur-free as a group is just the right thing to do: we do it out of conviction, for the sake of ethics and modernity,” said François-Henri Pinault, chairman and CEO of Kering.
The company noted that starting with Gucci in 2017, all the group’s houses, notably Balenciaga, Bottega Veneta, Alexander Mcqueen, Brioni and YSL, have progressively decided to take this step.
In 2019, Kering formalised and published a set of animal welfare standards that will continue to be applied, as they concern other animal fibers and materials.
"The time has now come. The world has changed, along with our clients, and luxury naturally needs to adapt to that," said Pinault. "When it comes to animal welfare, our group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general."
Chairman and CEO of Kering, François-Henri Pinault, on the Group’s decision to stop animal fur. In 2019, Kering formalized and published a set of animal welfare standards that will continue to be applied, as they concern other animal fibers and materials. pic.twitter.com/JU0bagUEF4
— Kering (@KeringGroup) September 24, 2021
Related
Why South African animal welfare laws need an urgent overhaul 12 Jun 2025 Brand Finance: Automobile, watch and cosmetic brands the world's most valuable luxury brands 27 May 2025 Merging gaming and virtual play with real world commerce 26 May 2025 Adidas will no longer use kangaroo leather in its shoes 21 May 2025 Pierpaolo Piccioli named new creative director of Balenciaga 21 May 2025 Chinese manufacturers "expose" where luxury brands are really made 15 Apr 2025
