LIA updates - regional ‘Of the Year' awards now launched

LIA has introduced regional ‘Of the Year' awards, in addition to its global ‘Of the Year' awards. The regions are Oceana (Australia and New Zealand), Asia, Europe, Middle East/Africa, North America and South America. As with the global ‘Of the Year' awards, winners are based on a point system and winners will receive a LIA statue.

Over the past few years, LIA has had many requests to add regional award competitions. After much discussion, LIA decided it would not be prudent to add new competitions that would compete with already established local and regional shows. Hence it has decided to break out our global winners and honour them by region. In speaking with industry professionals around the world, it was determined that winning a regional ‘Of the Year’ award from a global festival would be a higher honour than winning a local/regional show.

“Companies enter awards to promote themselves to brands; the more awards you win, the more clients you attract. Winning a coveted ‘Of the Year’ winged statue in your own region will give you the recognition you deserve in the eyes of not just your peers, but also current and potential clients,” explained Barbara Levy, president of LIA.

For more information, click here.