New York Festivals AME Awards has announced the finalists for the 2019 competition.
The 2019 AME grand jury
, representing 5 regions from around the globe, evaluated entries to select this year’s finalists from entries submitted from 26 countries.
With an impressive 20% increase in entries this year, entries moving on to the medal round drove engagement for brands and achieved market share via a variety of strategies. Campaigns achieving Finalist status employed user-generated content, crowd-sourcing, branded entertainment, experiential engagement, technology, cause marketing, public responsibility and event marketing. For a complete list of the 2019 finalists, visit: here
For 2019 AME launched numerous new categories and including a new category group, Creativity for Positive Impact. Finalists within the new category group include: “Save the Food - Phase Two” (Environment and Sustainability) Publicis Sapient for the Ad Council; “share” (Philanthropic appeals) created for and by share GmbH; “Disgusting Stories” (Promotion of Health & Human Services) TBWA\Santiago Mangada Puno for Bahay Tuluyan; “Uber Mom’s” (Collaboration/Partnerships) Zulu Alpha Kilo for Uber Canada; “Human Rights Campaign” (Promotion of Peace/Human Rights) Havas Champagne Company Ltd. for Human Rights Cambodia; “Pink Triangle Issue” (Civic/Social Education) Serviceplan Group for Vangardist; “Responsible Drinking Campaign - Lost and Found Museum” (Civic/Social Education) BBH Shanghai for Harbin Beer; and “BlindMeters” (Promotion of Health & Human Services) Happiness/An FCB alliance for OVK/PEVR (Parents of Road Victims).