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GLOBAL

Elevated sensorial experiences drive shoppers back to stores

According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...

15 Jan 2019

SOUTH AFRICA

'Weather-sensitive' products: adjusting price and promotions to increase sales

It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...

By Xavier Rousset, Octavio Escobar and Régis Chenavaz 1 Dec 2017

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015

FRANCE

Science of brain signals opens new era for advertising

PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...

4 Aug 2014

SOUTH AFRICA

Global trends in Print and Digital readership measurement

NICE, FRANCE: Ask Afrika shares insights from the recent International Print and Digital Research Forum Symposium in Nice, France.

13 Dec 2013

FRANCE

World advertising growth revised lower: Publicis

PARIS, FRANCE: The global advertising market will grow by a less than expected 3.5% this year, French ad giant Publicis said yesterday, marking down last December's forecast of 4.1% growth for the second time.

19 Jun 2013

FRANCE

Increase in IT spending predicted in 2013 for EMEA CIOs

PARIS, FRANCE / BERLIN, GERMANY / WARSAW, POLAND / LONDON, UK / UAE: Research commissioned by Riverbed reveals that 71% of CIOs are increasing investment in IT.

20 Mar 2013

UNITED STATES

comScore releases the '2013 Mobile Future in Focus' report

RESTON, US: comScore, Inc, a global leader in digital measurement and analytics, has released the 2013 Mobile Future in Focus report.

27 Feb 2013

FRANCE

Fat people more likely to die in a car accident

PARIS, FRANCE: Obese people face a much higher risk - of up to 80% - of dying in a car accident compared with people of normal weight, researchers reported on Monday (21 January).

23 Jan 2013

FRANCE

What shaped TV in 2012 and what you need to know for 2013

CANNES, FRANCE: The TV experience is now extending well beyond the main screen as broadcasters explore innovative ways for their audience to engage with content and brands - on-air and offline. Download an exclusive white paper by VAST MEDIA, which highlights some of the most innovative examples of digital TV brand extension.

24 Dec 2012

FRANCE

Boost website performance and retain customers

Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.

9 Dec 2012

FRANCE

World Press Trends: Newspaper audience up, but digital revenues...

PARIS, FRANCE / DARMSTADT, GERMANY: More people read newspapers than ever before, thanks to the many ways they now can be read, but publishers have not yet found ways to match that growth with revenues from digital platforms, the World Association of Newspapers and News Publishers (WAN-IFRA) said Monday in its annual update of World Press Trends.

3 Sep 2012

UNITED STATES

Environmentally friendly purchases heat up in emerging markets

NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.

21 Aug 2012

UNITED KINGDOM

1 in 8 European smartphone owners conducted a retail transaction on their device

LONDON, UK: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service.

2 Aug 2012

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