According to a new global report by in-store media company Mood Media, sensory experiences drive 9 out of 10 shoppers back to stores...
15 Jan 2019
It stands to reason that the weather can affect the sales of certain products. More rainfall generally means that consumers purchase less sunscreen...
New PwC survey dispels myths about women and work...
5 Mar 2015
PARIS, FRANCE: Companies in the near future will reportedly be able to test public reaction to advertisements, music and films before they are released by monitoring the brain signals of a select...
4 Aug 2014
NICE, FRANCE: Ask Afrika shares insights from the recent International Print and Digital Research Forum Symposium in Nice, France.
13 Dec 2013
PARIS, FRANCE: The global advertising market will grow by a less than expected 3.5% this year, French ad giant Publicis said yesterday, marking down last December's forecast of 4.1% growth for the second time.
19 Jun 2013
PARIS, FRANCE / BERLIN, GERMANY / WARSAW, POLAND / LONDON, UK / UAE: Research commissioned by Riverbed reveals that 71% of CIOs are increasing investment in IT.
20 Mar 2013
RESTON, US: comScore, Inc, a global leader in digital measurement and analytics, has released the 2013 Mobile Future in Focus report.
27 Feb 2013
PARIS, FRANCE: Obese people face a much higher risk - of up to 80% - of dying in a car accident compared with people of normal weight, researchers reported on Monday (21 January).
23 Jan 2013
CANNES, FRANCE: The TV experience is now extending well beyond the main screen as broadcasters explore innovative ways for their audience to engage with content and brands - on-air and offline. Download an exclusive white paper by VAST MEDIA, which highlights some of the most innovative examples of digital TV brand extension.
24 Dec 2012
Riverbed study reveals online retailers need to increase website performance during holiday season to retain customers.
9 Dec 2012
PARIS, FRANCE / DARMSTADT, GERMANY: More people read newspapers than ever before, thanks to the many ways they now can be read, but publishers have not yet found ways to match that growth with revenues from digital platforms, the World Association of Newspapers and News Publishers (WAN-IFRA) said Monday in its annual update of World Press Trends.
3 Sep 2012
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012
LONDON, UK: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service.
2 Aug 2012