"Although all generations are now looking for activities and experiences, above all else, what makes this market more complex, is the individual preferences and demands of each generation and of course ultimately, the challenge facing marketers trying to engage with them."
6 Feb 2020
In his 2006 book "The Long Tail: Why the Future of Business Is Selling Less of More," Chris Anderson wrote about how the future of commerce and culture isn't in "hits", the high-volume head of a traditional demand curve, but in what used to be regarded as misses, or the infinitely long tail of that same curve...
Jerome Touze 3 Dec 2019
Research conducted by the Sabre Corporation has revealed that spend among African travellers could increase by 27% over the next year if they were able to move more freely within the continent, and if travel pain-points were addressed...
25 Nov 2019
For the first time, on average, Africans can travel to approximately 27 countries visa-free or with a visa on arrival; Ethiopia moves up a record 32 places on the Index, entering the top 20 most visa-open countries in Africa.
13 Nov 2019
New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all play a part in how your company sees itself and how it is seen by others...
Bizcommunity.com 2 Oct 2019
Huge debt, online competition and geopolitical events have spelled the end for Britain's oldest travel company, Thomas Cook, leaving hundreds of thousands of holiday makers stranded around the world...
23 Sep 2019
From Cape Town to Kisumu and Greater Manchester, cities around the world are seeing the benefits of festivals that celebrate traditions and people...
Beth Perry and Rike Sitas 16 Aug 2019
With intra-African tourism becoming increasingly attractive for Africa's emerging middle class - and increasingly important for African economics - island paradise, Mauritius has upped its ante to attract visitors from Kenya and East Africa with daily direct flights from Nairobi...
16 Aug 2019
In addition to the increasing number of South Africans who connect to the Internet each year, citizens have reached a point where they are above the global average in terms of how many hours they spend online daily...
5 Aug 2019
Travel + Leisure 2019 World's Best Award has named Seychelles the top island destination in Africa & the Middle East.
31 Jul 2019
Swakopmund, on the west coast of Namibia, offers a plethora of adventures that will delight any tourist...
31 Jul 2019
Hosted by the KwaZulu-Natal Provincial Government from 27-29 August 2019, the Africa Tourism Leadership Forum and Awards will determine real priorities for economic growth through travel, tourism, hospitality, aviation and tourism infrastructure development...
24 Jul 2019
Since 2001, Bizcommunity anticipated the role of company culture as intellectual capital. Biz Press Offices are a "glass box" game changer, offering a window into 18 industry communities...
Bizcommunity.com 23 Jul 2019
Cape Town comes in ahead of other top tourist destinations in the region like Tel Aviv, Cairo, and Marrakesh...
12 Jul 2019
