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GLOBAL

World Media Group survey identifies activism as key campaign benefit

A new content-led marketing-focused survey found that there is an increased interest in brand activism...

7 Nov 2019

GLOBAL

#FairnessFirst: H&M's diversity manager and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018