KUALA LUMPUR: Vaseline, primarily known for its petroleum jelly product, wanted to expand into the body lotion category in Malaysia. There were two options available to facilitate this growth: acquisition of non-users from outside the category or conversion of those who purchased competitor brands.
20 Oct 2011
KUALA LUMPUR, MALAYSIA: In Malaysia, Yahoo! News tops list as most-visited news site, the star leads among local brands and news consumers skew heavily towards males age 45 and older. This is according to comScore, Inc, a leader in measuring the digital world, which recently released its July 2010 ranking of the top News/Information sites in Malaysia from its comScore Media Metrix service.
1 Sep 2010
KUALA LUMPUR, MALAYSIA: On the back of a year of strong growth for Edelman in Malaysia, Raymond Siva joins Edelman in Kuala Lumpur as managing director to build on the public relations firm's strong brand, technology, healthcare and digital foundations. After six years managing the business, Karen Hoh moves into a dual role as client services director and senior counsellor, Health Practice, Southeast Asia.
27 Jul 2010