Headlines MarketingAuditing your client/agency relationshipHealthy, long term relationships between clients and their advertising agencies produce better results, but the reality is that client/agency relationships are constantly being tested and often fail within a period of two-to-three years. The final countdown - becoming a killer freelancer [Tiffany Markman] Okay, okay - it's finally here... Part III in my series on ‘How to become a killer freelancer'. This is the scary bit: the business planning gargoyle that looms over your head; the tax gremlins that keep you awake at night; the BEE hobbits at the bottom of the garden; the time-keeping jungle. So allow me to turn on some lights for you, and let's banish the beasties. How to make digital part of your strategy[Japie Swanepoel] Most companies, when asked about their digital strategy answer in the same manner: “we have a website”. Okay, so you now have the website and even an email database, now what? Your internet agency updates your website on an ongoing basis and you even send out monthly emails to your subscriber base… That ain't exactly what is called a digital strategy! SA business drawcard for Indian journalistsThe International Marketing Council of South Africa (IMC), custodian of Brand South Africa, is hosting seven senior Indian journalists on a week-long interaction with business and political leaders and financial institutions. This is the second such visit this year hosted by the IMC. The first visit in April had a general focus. This time the main focus is on the South African economy. Advertisement:
| 2010 FIFA World Cup | |  |
Tshwane Tourism Fair launches this weekThe first ever Tshwane Tourism Fair, hosted by the City of Tshwane Metropolitan Municipality this week, aims to bolster public/private cooperation in this vital economic sector and forge linkages for future tourism structures, determine tourism marketing plans and discuss the establishment of tourism products and infrastructure, including 2010. AdvertisingBBDO Cape Town kicks off Dreamfields campaign BBDO Cape Town has partnered with The Dreamfields Project, an initiative of well-known journalist and broadcaster, John Perlman, in its quest to improve soccer facilities and the game as a whole in and around South Africa. Launching an eye-catching advertising campaign, BBDO CT broke the rules and took soccer where it has never been before - to the golfing greens. Zoom advertising helps turn tourism greenAs the first advertising agency in South Africa to become carbon neutral when it planted hundreds of trees to offset its own carbon impact, Zoom Advertising has now embarked on a campaign that will turn the local tourism industry green. The initiative is called ‘My tree in Africa' and gives travellers the opportunity to make a valid contribution to help the environment. Budget's new ad is for real... A recent advertisement by Budget Car Rental, showing an elephant amorously approaching one of its cars, is based on a true incident which took place at the Hluhluwe-Umfolozi Game Reserve in Zululand. TBWA\Hunt\Lascaris Jhb wins three key pitchesTBWA\Hunt\Lascaris Johannesburg has won three significant account pitches, as announced by CEO Muzi Kuzwayo yesterday afternoon, Wednesday 1 October. They are: the Independent Electoral Commission (IEC), SA National Roads Agency and Mpumalanga Tourism to agency staff. MWEB Business launches new online campaignMWEB Business has broken new ground with an online advertising campaign using video banners in the style of the well-known TV series, “The Office”. The brainchild of Ogilvy Cape Town, the campaign consists of five video banners - which are a relatively new format for online advertising - developed to demonstrate fairly complicated business products in an entertaining way. Ogilvy announces new management structure for Cape Town Ogilvy Cape Town has announced its new management structure which includes both continuity and an injection of fresh energy. The continuity will come through a promotion for Rob Hill. Hill is promoted to Group Managing Partner Ogilvy South Africa and will now oversee Ogilvy Cape Town as well as all Cape based subsidiaries including Zoom, Advertising, Added Value Group (AVG) and Coley Porter Bell. Getting more from your research stats[Virginia Hollis] The industry is sitting on a vast source of consumer, media and product data, but many people are not even coming close to tapping it fully. The SAARF databases are not used to their full potential, giving only a taste of what could be done with them - with the right knowledge and a little time. Publicis takes a bite out of Lunch Bar Publicis Johannesburg has launched a new advertising platform for Cadbury's Lunch Bar: ‘Lunch Bar? Obvious' which they are confident will catch consumers' imagination just as their ‘Makhathini' campaign did. Joe Public turns wine into art for Spier - Joe Public Over the past five years, creative agency Joe Public has built the Spier Wine brand on the premise that it represents ‘the art in wine'. Following various print and in-store campaigns that transformed the actual liquid into intriguing pieces of art, Spier recently tasked Joe Public to take their positioning to the next level. Draftfcb South Africa creative director honoured at Pendoring - Draftfcb (South Africa)Draftfcb South Africa executive creative director, Francois de Villiers, has been honoured with a lifetime achievement award by the judges and organising committee of the Pendoring awards in recognition of the inspiring role he has played in the communication industry, specifically when it comes to Afrikaans advertising. Naming your small business - Artifact AdvertisingA company's name is the cornerstone of the brand or product and services offered and is the first point of contact between you and your clients. The name must embody what the company stands for and create a positive perception for the consumer at first contact and thereafter. Choose a specialist agency for this task and reap the benefits.
| Branding | | | Idea Engineers will grow your brand, reputation & business. | |  |
‘Start something' with Global AccessGlobal Access has recently adopted the phrase ‘start something' as its positioning statement in a recent extensive rebranding exercise. The management team, headed up by Rick Grantham and Ronnie van Wijk, decided in April this year to re-examine the positioning of the company in the marketplace, and to apply some traction to the business after their acquisition some two years ago. South Africans lauded at Asia Brand Congress Five South African brand professionals were presented with brand leadership awards at the recent Asia Brand Congress for their work in Asia and also Africa. The Asia Brand Congress is all set to embrace the discipline of branding worldwide, to become a global brand event by 2009. No logo, no brand? Not necessarily... - Brands & BrandingLet's play a quick game of association. I call out the names of several brands, and you tell me the first picture that comes into your mind. Ready...? Nike, Adidas, Gucci, Levi, Mercedes. Building blocks for gaining customer trust - Brands & BrandingBuilding customer trust is a business necessity and the focus should not be whether to commit resources, but rather how to most effectively commit resources to build customer trust. This is the message from Samantha Burns in an article titled ‘Building customer trust' in the soon to be published 2008 edition of The Encyclopaedia of Brands & Branding in South Africa. Logos are the diamonds of corporate branding - Brands & BrandingIf Design Indaba guest speaker several years ago, Fernando Gutiérrez, is right and logos are pieces of corporate jewellery, then this front-end of any larger branding effort is a treasure to invest in and get right, for the longer-term gain should outweigh the spend upfront. CinemaCineMARK signs on The International Hotel School - CineMARKThe International Hotel School has signed an on-screen advertising contract with CineMARK. The campaign will run from October to December this year. CRMRelationship marketing via your company website[Yaron Assabi] In today's globally competitive business environment, there is an ever increasing number of companies embracing the Internet and developing a company presence on the World Wide Web. A company website, however, is not merely a company profile, but rather an invaluable communication and relationship marketing tool. So why then do companies still utilise their websites as a mere ‘window' into their business - when in fact a dynamic and interactive website can facilitate and drive real relationship building with your market? Maximizer enables online social networkingMaximizer Software, a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced the launch of Maximizer CRM Central ( www.maximizercrmcentral.com), an online community for Maximizer's small to medium-sized business (SMB) customers, prospects and partners to discuss and share best practices on topics related to Maximizer CRM and Mobile CRM in an online environment.
| Design | |  |
Winners of Wolda '08 announced MILAN: The Worldwide Logo Design Annual, a graphic design awards scheme that rewards the best logos and trademarks designed throughout the world, announced the winners of its inaugural 2008 edition last week. A hundred and ninety two logos were selected from almost 1100 entries submitted from 43 different countries. Zakumi, the 2010 world cup event ‘ambassador' [Thabani Khumalo] Although mascots and cartoons have featured prominently in the marketing industry for more than a decade, the irony is that, a phrase or term to describe them has never taken root in the marketing lexicon. I prefer to call it mascot or cartoon marketing. Fresh new look for SAB's Miller Genuine Draft In keeping with its strategy of continuous brand refreshment and innovation, the South African Breweries (SAB) Ltd has given one of its premium beers, Miller Genuine Draft (MGD), a full packaging and design makeover in line with consumer and international trends. Are you one of Cape Town's top 100 "Young @ Heart" companies? - Springleap.com Springleap.com is on a mission to find out who Cape Town's trendiest companies are, so if you think your company is funky, fresh and deserves some Springleap T-shirts, let us know and we might send you and your colleagues some Springleap vouchers just for being cool! At last: truly African, truly modern images available - model released for multiple use - Africa Media Online Africa Media Online, specialising in giving African photographers a voice and an opportunity to tell Africa's story, has launched the first of its multiple usage CDs: collections of images that can be used multiple times in multiple ways for an upfront, once-off fee.
| Digital | |  |
Author reveals 61 secrets of web fameDavid Seaman was still in college when he staged a faux ‘Free Paris' rally that garnered international media attention. Since then, he has been behind some of the most explosive and shocking viral trends on the internet. And now he's written a book… WAYN founder to address Kenyan entrepreneursNAIROBI: Pete Ward, co-CEO and founder of wayn.com (Where Are You Now?), the world's leading social networking site for travelers, will be addressing over 200 of Kenya's budding entrepreneurs in a Coca-Cola sponsored session in mid-October. Universal McCann gets referrals from ‘strangers'Universal McCann's latest global study 'When did we start trusting strangers?' looks at the increasing importance of social media, blogs and word of 'mouse' referrals from one complete stranger to another, and that trustworthiness can be easily developed in cyber space. Mweb searches for SA's ‘gadget genie'Are you a budding techspert? In celebration of the launch of mobile voice, MWeb is on the lookout for the country's first-ever ‘Gadget Genie'. So, if you know your Wi-Fi from your WiMax and your Bluetooth from your Blu-Ray, you can try out your techno-ledge on the Geek-O-Meter… SynthaSite is a finalist in two prestigious industry awards! - SynthaSiteSynthaSite is a finalist in two high-profile awards - The Industry Standard Innovation 100 Awards, and IT Web's IT Personality of the Year 2008 Awards. Clickthinking have recently completed the phase 1 website strategy and build for Optimal Energy - Clickthinking Online The world's finite energy sources are being used inefficiently and urban transport plays a major role in energy wastage and climate changing pollution. Optimal Energy aims to change that by specialising in and delivering class leading solutions for urban transport. Nedbank's Local Heroes initiative takes to Facebook and reaches over one million users daily! - Popimedia The Nedbank Local Heroes programme, understanding the love and compassion people share for their communities, are building on the success of last year's outstanding achievements. Last year 49 different charities benefited from this amazing initiative, and this year 120 charities will benefit from Local Heroes. Nedbank have more than doubled their investment in the programme. Direct MarketingSponsorship of Assegai Awards almost fully subscribed - DMASASponsorship opportunities for the DMASA Assegai Awards have been snapped up by market leaders in the South Africa's multi-billion rand direct industry. Oracle and DMASA join forces - DMASAOracle and the DMASA have embarked on an alignment partnership that will see the leading database and CRM software and solutions developer and the industry association jointly working on best practice offerings for South Africa's multi-billion rand direct marketing industry. Education and TrainingCitiCollege e-learning launches with sponsorship opportunitiesCitiCollege e-learning, a revolutionary educational model that provides free and affordable access to learners, was officially launched this month. Not only will this pioneering initiative offer quality e-learning to South Africans at little or no cost, but it will also provide companies with an exciting and powerful marketing platform should they choose to sponsor various training courses. The Citizen is a partner. Popularising science reportingThe world of science and the media need to be brought closer together in order to raise the profile of science in our society and ensure that important knowledge and research does not remain solely within the domain of scientific communities. The government and the media: communicating South Africa's message - Janine Lazarus Media ConsultancyDamaging news reports dominating the nation's headlines of late simply emphasise the critical importance of targeted media and communications training, aimed not only at damage control, but also at communicating intended messages. In a democracy where a government is ‘for the people and by the people', it is imperative to attain the techniques necessary to communicate intended messages. Get the strategic edge with UCT course - UCT Graduate School of Business The UCT Graduate School of Business (GSB) will run a course this October that teaches the tools for attaining a greater ‘strategic edge'. Advertisement: | Smart Strategy 27th - 31st October Gain a strategic toolkit, learn to think and act strategically, and meet organisational challenges creatively and innovatively. The tools provided will be practical, focusing on achieving results. Contact Junita Abrahams on (021) 406-1323 or abrahams@gsb.uct.ac.za |
|
| Eventing | |  |
South Africa features on ‘event favourites' list[Paul Flackett] It is interesting to note that in a period of global ‘credit crunch' my recent travels have shown a continuing growth in the development of hotels, convention centres and airport terminals. The construction crane is surely the world's most popular bird at the moment and there are no visible signs of the process slowing. From Reykjavik to Melbourne there is a perceived need to grow opportunities that attract business tourists to destinations. Sound Media and Wimpy hit the road - Sound Media Wimpy's latest brand activation drive offered Sound Media the opportunity to conceptualise and execute a national road show, complete with a travelling Wimpy gig rig and a host of superstar judges and DJs. True Colour Events on the road with The Times and Sowetan - True Colour Events True Colour Events has embarked on a journey with The Times and Sowetan newspapers, assisting them in activating their awareness campaign called ‘The Clever Shopper'. Are you smarter than a rogue trader? - Don't Forget George Every Sunday evening, as the reality of the following week sets in and the pre-work pressure shows its unfriendly face, what do South Africans do? We avoid, we sideline, and we look for distraction. Inside the cyber Colosseum - Don't Forget George I work, each day, in an office. I shuffle papers and hang out at the photocopier on my breaks. I eat a cheese sandwich at lunch, every day. My chinos are always without a crease and my manicure is flawless. I drive home. I shut the door. I pick up my sabre. What a year! - Coca-Cola dome Isn't it hard to believe that we are already in the 4th and final quarter of the year and summer is well and truly on its way? Looking back at what has been in 2008, we can definitely say it's been another successful year at the Coca-Cola dome! Bartenders Workshop mixologist champion to represent SA at World Championships - Bartenders Workshop From 5th to 10th of October 2008, the International Bartenders Association (IBA) World Championships will be held in Puerto Rico. The winner of last year's Classic Cocktail Competition, Kurt Schlechter, who is also the co-owner of The Bartenders Workshop, will be representing South Africa at this annual and internationally recognised event. One in a Billion Bash - Collyer Lessick & Associates African Abundance was the theme chosen to celebrate Siemens Billion Bash held on 11 September at Siemens Park. The event was to show appreciation and thanks to staff for achieving the amazing R1 billion order entry milestone. iMvula Marketing and Events - iMvula Marketing and Events iMvula Marketing and Events, part of the iMvula Group, would like to invite events and related companies to submit their credentials with a view to empowerment acquisitions. Exercising the stupid muscle - Don't Forget George When Acceleration approached Don't Forget George Events and Productions to handle their annual conference, the mandate was simple: inspire interaction, reinforce brand values, and enlighten and stimulate employees. DFG applied creativity to purpose and generated a series of interrelated events geared to exceed the brief. Advertisement:
| Exhibitions | |  |
Sandton Convention Centre selected to host Miss World 2008 beauty pageant - SA Convention CentreThe 2008 edition of the longest running beauty contest in history, the Miss World pageant, will be hosted by the Sandton Convention Centre in Johannesburg on Saturday 13 December. Oasys makes new investment - Oasys Innovations Exhibitions and events infrastructure supplier, Oasys Innovations, announced an investment of more than R2 million in its hiring unit which rents out a wide range of carpets, counters and furniture including chairs, tables, boardroom furniture and specialised displays. Discover something new at the 2008 Durban HOMEMAKERS Expo - HOMEMAKERS Be inspired and discover something new at this year's Durban HOMEMAKERS Expo taking place from 2-5 October 2008 at the Durban Exhibition Centre. The popular event has the most comprehensive products for in and around the house, from basic home improvement to innovative decor ideas - all under one roof. Disability lifestyle expo and workshopsThe annual International Living Independently Disability Lifestyle Expo takes place at the Nasrec Exhibition Centre in south-west Johannesburg from October 2 to 5, 2008. The four-day event will focus on strategies for achieving full inclusion for people with disabilities into society and is for children and adults with disabilities, family members, caregivers, the senior community, healthcare providers, educators and other service providers. The SA Paralympics team competing at the Beijing Paralympics will be in attendance.
| Magazines | | | CAR - WIEL - Leisure Wheels - CARtoday.com | |  |
VISI toasts a decade of decor and design Credited with pushing the creative boundaries in magazine publishing, South Africa's progressive decor magazine Visi celebrates its 10 year anniversary issue this October with 10 years of the best houses and décor trends. Greening SA: new title hits shelves [Tshepiso Seopa] A new multi-niche bi-monthly title will hit the shelves soon: Simply Green is an independently owned print publication aimed at giving consumers and businesses practical steps to a cleaner, greener lifestyle. CLASSICFEEL magazine does it again - DeskLink Media CLASSICFEEL magazine's latest October issue is yet another exhilarating issue, embracing our diversity with pages dedicated to the best in local and international music, arts, culture and lifestyle. Jet Club mag bucks the trend as readership continues to soar - The Publishing PartnershipIn adverse market conditions, South Africa's favourite custom publication, Jet Club magazine continues to buck the trend of declining readership figures by posting an impressive 200,000 increase. Advertisement:
| Media | | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
Dead bodies in media: gruesome or your right?[Issa Sikiti da Silva] In a problematic society such as South Africa, where the media have their hands full in reporting on violent crime, it is not surprising to see gruesome visuals of dead bodies in media, to the dismay of sensitive viewers and readers. While editors argue that their audiences have the right to see and to be ‘fully informed', the Media Monitoring Project (MMP) this week says ethical considerations should guide the use of visuals of dead bodies in media. World's media campaigns for Chinese freedoms after Olympic hype The World Association of Newspapers has called on the Chinese government to extend the relaxation of its media regulations for the Olympics beyond the 17 October expiry date. In the run-up to the Olympics, China introduced new rules that allowed foreign journalists greater freedom to travel in the country without prior government permission, and to interview anyone who was willing to be questioned. The MDDA bids a fond farewell to outgoing Minister in the Presidency, Dr Essop Pahad! - MDDAAt the Sunnyside Hotel in Johannesburg on Tuesday 30th September the MDDA's Board, management as well as staff members bade a fond farewell to Dr Essop Pahad, outgoing Minister in the Presidency. Advertisement:
| Mobile | |  |
Kulula shakes up SA's cellphone marketWith the unbridled growth of South Africa's mobile telecommunications market, kulula has launched a unique ‘browse, build and buy' website for cost-conscious consumers to browse cellphone packages from the three network operators. iBurst's commercial WiMax network goes liveWireless broadband operator iBurst has switched on a commercial WiMax network following extensive trials. Some 120 WiMax base stations are already live in the major metropolitan areas (Johannesburg, Durban and Cape Town) with plans to expand the network to 250 base stations by the end of 2009. Love the unexpected and get your Pixon! - Samsung Mobile Samsung Electronics, a leading provider of telecom systems and mobile phones, has unveiled the much anticipated Samsung Pixon, the world's slimmest full-touch 8-megapixel camera phone. SA operator reaches finals of world communication awardsNominated for Best Operator in a Developing Country, iBurst is the only South African operator to be shortlisted for the 2008 World Communication Awards - the most widely-recognised and influential awards for the global telecommunications sector. iBurst is up against Roshan Telecom Development Company (Afghanistan), Safaricom Ltd (Kenya) and Viettel Corporation (Vietnam). The awards take place in London on 26 November.
| Newspapers | |  |
Sunday Times essential matric exam guide Sunday Times is publishing an essential matric exam guide this Sunday, October 5, to help matric pupils prepare for their exams. The 48-page supplement, which contains mock exam papers and answers endorsed by the Department of Education, will be available nationally for all matric pupils who are feverishly getting ready for exams taking place in November. This must-have guide has been designed to help learners who are the first matrics to write exams for the new outcomes-based syllabus.
Online MediaThe Creative Circle announces its support of the Bookmarks - Online Publishers AssociationThe Bookmarks, South Africa's first award for creativity, usability and functionality in a digital medium, has been ratified by The Creative Circle, the official representative body for the creative advertising community in South Africa. MyBroadband cracks Top 10 - MyBroadband A new member to the Online Publishers Association (OPA), MyBroadband.co.za - also known as MyADSL - has confirmed its place as one of the top websites in South Africa. Iafrica.com partners Lifestyle SA Festival - Primedia Online Iafrica.com is proud to be the official online media partner to the Lifestyle SA Festival, brought to you by Human Element Inc, on the weekend of October 11-12 at the Kenilworth Race Course in Cape Town. Advertisement:
| Out Of Home | |  |
SuperSport, Provantage Media take PSL to the streets As part of SuperSport's strategic marketing plans to increase penetration into the LSM 4 - 7 target market, the DStv sports channel approached Provantage Media to plan and implement a transit media campaign to promote the Premier Soccer League (PSL) coverage available on SuperSport's dedicated soccer channels, SuperSport 3 and 4. Durex's instant billboard erection Guerrilla marketing was taken to the next level when morrisjones&co and Durex collaborated to create a quick turnaround billboard campaign. Shortly after the press exposed the story about the defacing of billboards containing adult entertainment advertising, which were slashed to ribbons by an angry member of the public, the team quickly created a response. ComutaNet serenades e.tv's 10th anniversary - ComutaNet Springing a surprise toast to television broadcaster e.tv on the channel's 10th anniversary, commuter media operator ComutaNet arrived unexpectedly at the e.tv Hyde Park studios with one of its large format Promotional Rigs, together with several staff members, to serenade e.tv employees. Besides singing “happy birthday”, ComutaNet offered refreshing Magnum Ice Creams to add to the celebrations. Alliance Media wins Namibia International Airport advertising tender - Alliance Media Alliance Media has been awarded the tender to once again exclusively control the indoor and outdoor advertising at Windhoek's Hosea Kutako International Airport. PrintingKemtek expands in the Cape - KemtekThe future of printing is here today. Colour is king for a large section of commercial printing and gone are the days of huge print run-ons. Digital methodology is paramount and what you print gets consumed. These are just a few of the many powerful messages that Kemtek Print Solutions will deliver to its Cape Town Open House visitors on October 21st, 22nd and 23rd. Little Drupa South Africa - 2009 - Exell TechnologiesPrint buying is more alive today than it has ever been. With a new type of digital age being born, print providers now face the ever increasing challenges of keeping up with the print buyer's expanding requirements using the “digital age tools”. These include on-demand printing, variable data printing, digital printing, web-to-print and more. ProductionAspiring filmmakers hatch from incubator [Tshepiso Seopa] MultiChoice recently honoured 16 aspirant film makers who completed the MultiChoice film talent incubator programme. Participants in the incubator programme spent 24 weeks learning skills required in the film and television industry as well as entrepreneurial skills. Bouquet of international stars to attend MipcomPARIS: Cannes will bustle with a flock of international TV and film stars when the world's finest new programming goes on show at the 24th edition of MIPCOM this month, 13-17 October 2008, Cannes, France. Cape Town Film Studios appoints CEOAnant Singh, Chairman of Cape Town Film Studios has announced the management team that will drive operations of the multi-million rand film studios, South Africa's own ‘film city'. Nico Dekker, the former head and CEO of Table Mountain Motion Picture Studios, has been appointed CEO of Cape Town Film Studios and will be assisted by general manager and deputy, Rashay Magan. Tamia in Jo'burg - Evo MediaWorld-renowned singer and multi-award nominee Tamia wowed the Johannesburg audience at the recent Arts Alive Festival. Evo Media Joburg helped bring the songstress back to the country that adores her, a country that she fell in love with on previous visits. ITN Source unveils Clips On Demand in website relaunch - ITN SourceITN Source has launched Clips on Demand, billed as the world's largest collection of broadcast-quality, “rights-ready” video clips available for purchase and download online for the first time. Videoing in Africa - TEC Agency Videoing in Africa is an exhilarating and rewarding experience but it is not without its challenges. Like any assignment abroad, extensive preparation is essential. Owned: The history of gaming - juju juju have just delivered three animated TV commercials for Musica's latest gaming campaign. Jonathan Commerford and Lucas van Vuuren at The Jupiter Drawing Room Cape Town came with a fresh and exciting concept and approached juju with the brief. Dial Direct and Sparletta get fun twist with Cullinan - Fresh Eye Film Productions Brands receiving the Bevan Cullinan brand of comedy, recently, are two television commercials for Dial Direct and three for Sparletta. "Hat trick" for The African Motion Picture Company - Wisdom Keys Group Africa is a big hit, for those behind the camera and those on-screen…with The African Motion Picture Company (TAMPC) scooping the Best Corporate DVD of the Year 2008, for its third successive year at the SA Publication Forum. And this, for the Coca Cola Swaziland corporate video. Architect Africa Film Festival returnsThis October, the Architect Africa Film Festival returns to South African screens with a unique offering of more than 14 cinematic wonders at Cinema Nouveau screened by Fish Eagle sites in Johannesburg, Durban, and Cape Town. For more info log on to: www.archinet.co.za.
| Promotions | |  |
Baileys trunk show to champion buying local in styleBaileys liqueur has collaborated with some of South Africa's most talented emerging fashion designers to create the Baileys Trunk Show, a temporary exhibition and retail space. The event provides an exclusive opportunity for the public to talk to designers about their work and purchase selected items from their newly launched 2009 summer collections.
| Public Relations | |  |
Second acts - The Write Co. [Anthony Ehlers] Most writers believe first person narration and third person narration are the only two viewpoints to use in a short story, novel or memoir. Case Study 06: How not to announce a resignation! - Crisis Communications ConsultancyThe manner in which the ANC and the Government of South Africa handled the resignation of ministers and deputy ministers following the recall of former President Thabo Mbeki by the ruling party is nothing more than shambolic. The process adopted in the recall is a perfect case study on how not to manage issues related to leadership succession.
| Radio | |  |
RAMS reveals national results for new stationsThe first national results for South Africa's three new commercial stations are in, ending the speculation about how well these new players are attracting listeners. RAMS October 2008 has staggering results for one of them - a million plus jump in listenership! New menu for Radio Today breakfast showThe new breakfast show on 1485 AM Radio Today - also on DStv Audio Channel 169 - is presented by Capetonian Richard Green and Durban born Lucas Linda. Lotus lyric-writing competitionThis month Lotusfm launches its 2008 Lyric-Writing Competition for aspirant South African songwriters in each of the Indian languages: Hindi, Tamil, Telegu, Urdu and Gujurati. The final competition will be held in 2009 and the top prize is R12 000 each. Heart 104.9FM launches the “Sound of Summer” with big changes - Heart 104.9Heart 104.9FM launches its “Sound of Summer” on Monday 6 October, which includes changes to its personality line-up, and a range of sizzling new features and cash giveaways. East Coast Radio gives away six Chery cars - East Coast RadioWhen times are tough, East Coast Radio can always be relied upon to bring some welcome relief in the form of a great on-air promotion. The station once again makes radio history with the “Chery for my Cherry” competition which will see six lucky winners each win a Chery QQ3 car. Jacaranda 94.2 demonstrates the power of local music - Jacaranda 94.2 Fresh, local content is at the heart of Jacaranda 94.2's latest online Demo Station campaign that will see the station profiling hot, new local bands exclusively on its website and on-air. ResearchBetter, faster, cheaper market research - Marketing Science Panel Services Africa has just released results from a short political opinions survey conducted on their Communi-Cat and Tell Us About It panels on the 24th of September 2008. RetailFurther tests find Mars products safeAfter a series of tests for melamine, Hong Kong authorities have passed all Mars products, including Snickers and M&Ms, as clear of melamine and safe for consumption. Gain control of your retail business - Pointeq TeqnologiesPointeq's Windward System Five software offers a complete general retail store solution.
| Sales | |  |
What's price got to do with it? - SALESGURU Publishing Most salespeople aren't fools, yet they continue to close deals and sell their wares - be it office automation equipment, outdoor advertising or financial services - based on price. Why? Because the fundamentals of selling remain the same: It's easier to sell based on a low price. Or is it?
| TV | |  |
Emotional television advertisements influence viewersA recent study by the Bureau of Market Research (BMR) at the University of South Africa (Unisa) found that television advertisements that evoke primary emotions (primary emotive reactions are essentially non-conscious pleasurable or repulsive states of arousal), are remembered more readily than less emotional advertisements. e.tv celebrates 10 years of ‘free' TV[Issa Sikiti da Silva] Once upon a time in South Africa, there was a relatively unknown private TV station called e.tv that came from nowhere and began broadcasting on 1 October 1998. But today, a decade later, that channel has become a well-established brand and a key player in the broadcasting industry - fearless of any challenge and competition. “Everyone at e.tv is proud of becoming SA's most watched English medium channel over the past 10 years and the mood is buoyant,” Bronwyn Keene-Young, e.tv COO tells Bizcommunity.com. SABC 2 embarks on nationwide presenter searchSABC 2 will be travelling to Bloemfontein, Durban and Johannesburg during October to unearth new presenters for a new youth-property on the national TV channel. The Model Million$: ‘Go hot or go home' It's a recipe that truly reflects the life of an internationally acclaimed supermodel - it's got the girls, the behind-the-scenes drama, betrayal, the money, the jet set suitcase lifestyle and of course reality TV at its best: The Model Million$ launches on Wednesday on SABC3. The winning model gets R1 million and viewers can win in the interactive competition - the big prize being $1 million (yes, dollars). SABC 2 sings for its supperSABC 2 has confirmed that it has acquired the exclusive television rights to screen Verdi's acclaimed opera Rigoletto on Sunday 19 October at 9pm. Rigoletto, by Guiseppe Verdi with libretto by Franscesco Maria Piave, is based on the novel Le roi s'amuse by Victor Hugo; it is an opera in three acts, sung in Italian. This local version of the opera, with English subtitles, was performed by Cape Town Opera in the Joseph Stone Auditorium in Athlone, Cape Town, earlier this year.
| Youth Marketing | |  |
Student movie marathon draws the crowds again - Student VillagePlayboy bunnies, superheros and stepbrothers formed part of the mix at the annual 5fm Movie Marathon this weekend. Student Village, NuMetro and Powerplay were the other cornerstones of the partnership that makes this such a sought-after event each year. |