Marketing & Media trends

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.

By Jessica Tennant 11 hours ago

Milosh Kojadinovich ©
TV we got right

There's one thing I've been meaning to write about for a long time - a very long time, in fact - and it has to do with an aspect of our broadcasting talents that I've neglected to thank. Yes, ultimately the SABC (who would have thought?)

By Chris Brewer 14 hours ago

Wunderman SSA appoints Kagiso Musi
Wunderman SSA appoints Kagiso Musi

Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency's chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account.

Issued by Wunderman 15 Nov 2017

For parents of Down syndrome babies, 'sorry' is a dirty word
For parents of Down syndrome babies, 'sorry' is a dirty word

FCB Canada has launched a follow-up to its award-winning "Down Syndrome Answers" campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week.

Issued by FCB Africa 14 Nov 2017

Managing your personal brand
Managing your personal brand

Statistics show that, in South Africa, social media is an effective way to build your brand. According to the World Wide Worx report from 2016, the biggest growth year-on-year was Instagram, whilst the daily users on Facebook are just short of 8 million.

By Bianca Quinn-Diavastos 14 Nov 2017

Berry Bush breathes down O&M's neck

In a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge".

23 Jul 2001

New bursary for needy digital media students

Tinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent.

16 Jul 2001

Geo-Targeting: Online Advertisers' Newest Strategy

Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.

12 Jul 2001

Online Ad Measurement Systems Inaccurate in their Reflections

Steve Gold, of Newsbytes.com, London, reports that in a European study run by Just-sites.com it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent.

10 Jul 2001

Selling techniques for small business

The Brain has many interesting South African and international links including "Understand your customer", "Closing the sale" and everybody's favourite, "Making cold calls".

6 Jul 2001

The SAARF LSM has become the most widely used marketing research tool in South Africa !

The SAARF website provides an interesting explanation of many terms thrown around Marketing circles, but very seldom understood including LSM, AMPS and sub-divisions of segments.

6 Jul 2001

Digital Newspapers - The Shape of the Future

The World Association of Newspapers is going digital with the launching of its newest project at the World Newspaper Congress and World Editors Forum. The first publications will be offering digital, downloadable versions of daily newspapers through the internet, including all the ads, graphics and photographs the paper product provides.

5 Jul 2001

Local content of TV commercials plunges

According to Tony Koenderman of the Financial Times: "Only about half the commercials shown on TV are made in SA."

5 Jul 2001

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