Marketing & Media trends

Grey Africa welcomes new interns Peace Maluleke and Solomon Molefe
Grey Africa welcomes new interns Peace Maluleke and Solomon Molefe

Grey Africa has welcomed two new PR interns to the team.

Issued by Grey 23 May 2017

Jaco Lintvelt to take the reins at iProspect South Africa
Jaco Lintvelt to take the reins at iProspect South Africa

iProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as the managing director for iProspect starting from 16 May.

Issued by Dentsu Aegis Network 23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?

By Louise Marsland 22 May 2017

The future of advertising
The future of advertising

Everyone's talking about it... falling circulations, viewers flocking to various competitive TV channels and a myriad of online internet offers, streaming options and, oh, there are so many others.

By Chris Brewer 22 May 2017

Lyn Jones
#Newsmaker: In Touch Media's newly appointed Lyn Jones on OOH

Lyn Jones was recently appointed regional manager for out of home media company, In Touch Media. She believes the OOH landscape is "evolving into a strategic and imperative medium to have within the media mix” and is particularly looking forward to growing and developing ITM's strategic and implementation services to benefit brands and the OOH sector as a whole.

By Jessica Tennant 22 May 2017

The agency-client disconnect: Where does it start and end?
The agency-client disconnect: Where does it start and end?

The client-agency dynamic is an interesting one - a relationship that needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations. In a world that revolves around things as abstract as brands, perceptions and ideas, and where judgments are largely subjective, relationships are bound to be volatile and even emotionally charged.

By Andreas Smit, Issued by Isilumko Activate 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)
Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

The VIMN Africa Thought Leadership Breakfast on Wednesday, 17 May featured a keynote address by Christian Kurz, senior vice president, global insights for Viacom International Media Networks. Unpacking the media company's latest global study, he uncovered some game-changing new trends amongst kids, youth and adults disrupting how you market to them.

By Jessica Tennant 19 May 2017

12 signs your business model may be broken
12 signs your business model may be broken

The death of a business is not like a car crash and as sudden as many tend to presume, but disasters do happen whether you are prepared for them or not.

By Matt Brown 19 May 2017

Apex Awards jury announced
Apex Awards jury announced

The annual Apex Awards, hosted by the Association for Communication and Advertising (ACA), recognise and celebrate communications campaigns' performance excellence that have contributed tangibly to client's business and bottom line.

19 May 2017

The millennial mindset and the future of the shopping mall
The millennial mindset and the future of the shopping mall

Millennials, born between 1980 and 2000, have exceptional trendsetting power and businesses the world over are competing to capture their attention and a share of their wallets.

By Lauren Hartzenberg 18 May 2017

SAFREA presents career-building tips for freelance creatives at Madex event in Johannesburg
SAFREA presents career-building tips for freelance creatives at Madex event in Johannesburg

Freelance creatives looking to get an edge in the job market are the focus of an upcoming session from The Southern African Freelancers' Association (SAFREA) at Madex in Johannesburg.

Issued by SAFREA 15 May 2017

Alexander Podrezov © –
#OneShow2017: Enhancing SA's young creative yield

Today we find out from the One Show's SA Young Ones' student judges' about SA's significant creative talent and why we need to simplify to amplify and better promote design as a career possibility.

By Leigh Andrews 12 May 2017

SAFREA releases first-ever freelance media trends and income report
SAFREA releases first-ever freelance media trends and income report

The Southern African Freelancers' Association (SAFREA) has released groundbreaking research into the local freelance economy with the 2016 SA Freelance Media Industry and Rates Report.

Issued by SAFREA 25 Jan 2017

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