Marketing & Media trends

Terence Neale scores Direction Craft Gold hat-trick at Loeries
Terence Neale scores Direction Craft Gold hat-trick at Loeries

Egg Films - the top ranked South African production company last year - had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates.

Issued by Egg Films 1 day ago

MMA SA unveils Smarties 2016 winners
MMA SA unveils Smarties 2016 winners

The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties™ Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties™ Awards.

Issued by Mobile Marketing Association 2 days ago

#Loeries2016: Thanking creativity!
#Loeries2016: Thanking creativity!

The second night of the Loeries Awards provided accolades for the big categories such as TV and Radio, with FoxP2, Ogilvy & Mather and Network BBDO featuring strongly.

By Beverley Klein 3 days ago

#Loeries2016: Is your brand truly relevant?
#Loeries2016: Is your brand truly relevant?

Marco Cremona, Google Creative Lab lead Moscow, Russia, took to the stage at the DStv Creative Seminar during Loeries Creative Week to share how the advertising industry differs to the tech industry, challenged the audience's career choice and concluded with a deeply moving campaign.

By Pasqua Heard 19 Aug 2016

Building brands in a world we can't control
Building brands in a world we can't control

It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired.

By Enver Groenewald 19 Aug 2016

From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands
From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands

In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting.

By Jason Ried 19 Aug 2016

#Loeries2016: All the Media Innovation finalists
#Loeries2016: All the Media Innovation finalists

Finalists have been announced in the Loeries' Media Innovation category.

18 Aug 2016

Don't share it! Spot fake news and images with these tips
Don't share it! Spot fake news and images with these tips

The internet has largely delivered on its promise to revolutionise the way we access information and news in general. Unfortunately, we've also seen the rise of fake news websites, as people share these stories without question.

By Hadlee Simons 18 Aug 2016

#WomensMonth: Robyn Farah: Tech community maker and shaker
#WomensMonth: Robyn Farah: Tech community maker and shaker

Robyn Farah is a bonafide tech powerhouse. Not only is she the founder of hardware prototyping and skills development company Kat-O, but she also runs some of South Africa's most active tech/maker communities, namely Arduino Cape Town, Modern Alchemists and Women in Tech Cape Town. Adding to this, she was a partner in Curiosity Campus, which taught a variety of tech skills - from Python, to building and coding one's own robot.

By Lauren Hartzenberg 18 Aug 2016

Gainsford, King, Willoughby, Varkel, Davenport, Van Vuuren, Clerke
#Loeries2016: 'Great work can be highly contagious'

We know what a few of the industry's top creative minds count as their current favourite work from the rest of the industry, now we find out from a few more.

By Leigh Andrews 18 Aug 2016

After more than a decade in the industry, Upson still loves her job and prides herself on developing long-term, collaborative relationships with clients.
#BehindtheSelfie with... Hayley Upson

This week, we find out what's really going on behind the selfie with Hayley Upson, managing director at Moon Walk Communications...

By Leigh Andrews 17 Aug 2016

Stories: still the same thing
Stories: still the same thing

The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist - a professional storyteller.

By Francois Rank 16 Aug 2016

Trendsetter, Dave Nemeth appointed to Rand Show
Trendsetter, Dave Nemeth appointed to Rand Show

The 2017 Rand Show, taking place from 14-23 April, has appointed Trend Forward, headed up by Dave Nemeth, to assist in the design of the show.

11 Aug 2016

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