Marketing & Media trends

Five ways to ensure a high-tech marketing masterpiece
Five ways to ensure a high-tech marketing masterpiece

Brands across the globe are leaping at the opportunity to make use of new technology and mediums to showcase their products and services. Augmented and virtual reality, gamification, animation and high-end 3D content allow consumers and clients to immerse themselves and connect with brands in ways never thought possible. More importantly, content and experiential marketing campaigns allow the brand narrative to be turned into measurable calls to action.

13 hours ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 24 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 23 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 22 Mar 2017

Entries for 2017 Facebook Awards now open
Entries for 2017 Facebook Awards now open

Entries for the 2017 Facebook Awards are now open and this year it's all about the work that moved people – the work that made the community laugh, cry, love, wow and buy...

22 Mar 2017

Superbalist says, "We’ll always have our selfie!"
#Bookmarks2017: Digital download with... Superbalist

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.

By Leigh Andrews 21 Mar 2017

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 20 Mar 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 20 Mar 2017

Hyundai lights the way with new Creta commercial
Hyundai lights the way with new Creta commercial

A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.

Issued by Joe Public United 17 Mar 2017

How much of copywriting is writing?
How much of copywriting is writing?

Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on…

By Tiffany Markman 15 Mar 2017

Ster-Kinekor website leaks millions of users' private data
Ster-Kinekor website leaks millions of users' private data

Ster-Kinekor's old website allowed anyone with know-how to retrieve the profile details of every user on the site. This information included phone numbers, addresses and plaintext passwords.

By Julia Breakey 14 Mar 2017

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

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