In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied.
A paraphrase of the definition of Ubuntu - we are because you are - goes some way to explain that apart from our pride in being Africa's premier B2B news distribution channel, Bizcommunity is also proud to be home to a great many of the continent's foremost PR, marketing and digital communications professionals.
Issued by Bizcommunity.com 21 May 2015 12:06
Collaborative consumption, increasing internet penetration and the rise of digital trust all point to the importance of the OurHood app...
By Leigh Andrews 19 May 2015 14:00
There's no doubt that Markex Joburg is the place to be for anyone involved in marketing, promotions and event production, but the 2015 show will appeal to a broader, more content-hungry crowd than ever before. Markex 2015 is set to take place from 2-4 June 2015 at the Sandton Convention Centre in Johannesburg.
Issued by Markex 19 May 2015 13:02
Myth: Programmatic media buying is just RTB. Fact: SA brand managers offered customised insights session on the power of programmatic marketing.
Issued by Atmosphere Orange 19 May 2015 12:04
The Youth Marketing Strategy Conference 2015 brings top CEOs and industry leaders in the marketing field together under one roof for two days in what is set to be one of the most in-depth marketing conferences of 2015.
Issued by Branded Youth 19 May 2015 09:19
Ten books have been selected as finalists for the Sunday Times Literary Awards - five for the Alan Paton Award for non-fiction and five for the Barry Ronge Fiction Prize. The winners, who this year will receive R100,000 each, will be announced at Summer Place in Hyde Park on 27 June 2015.
19 May 2015 09:09
What do #FirstThursdays, The Jupiter Drawing Room and Skip washing powder have in common? The #FabulousDressProject, of course...
By Leigh Andrews 19 May 2015 06:00
Here in South Africa people cringe at the word load shedding but unfortunately it is a reality. With all these power outages we have had to adapt. Gas heaters, gas stoves, candles and making sure your cellphone is fully charged. Businesses have had to make changes to their marketing strategy as a lot of their budget goes into television adverts.
Issued by Channel Mobile 15 May 2015 11:00