On his visit from London to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy.
Jessica Tennant 11 hours ago
FCB Canada has launched a follow-up to its award-winning "Down Syndrome Answers" campaign for the Canadian Down Syndrome Society to coincide with Canadian Down Syndrome Week.
FCB Africa 14 Nov 2017
Statistics show that, in South Africa, social media is an effective way to build your brand. According to the World Wide Worx report from 2016, the biggest growth year-on-year was Instagram, whilst the daily users on Facebook are just short of 8 million.
Bianca Quinn-Diavastos 14 Nov 2017
In a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge".
23 Jul 2001
Tinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent.
16 Jul 2001
Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.
12 Jul 2001
Steve Gold, of Newsbytes.com, London, reports that in a European study run by Just-sites.com it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent.
10 Jul 2001
The Brain has many interesting South African and international links including "Understand your customer", "Closing the sale" and everybody's favourite, "Making cold calls".
6 Jul 2001
The SAARF website provides an interesting explanation of many terms thrown around Marketing circles, but very seldom understood including LSM, AMPS and sub-divisions of segments.
6 Jul 2001
The World Association of Newspapers is going digital with the launching of its newest project at the World Newspaper Congress and World Editors Forum. The first publications will be offering digital, downloadable versions of daily newspapers through the internet, including all the ads, graphics and photographs the paper product provides.
5 Jul 2001
According to Tony Koenderman of the Financial Times: "Only about half the commercials shown on TV are made in SA."
5 Jul 2001