I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.
Independent Media today launched the first edition of its quarterly labour publication, Independent World of Work, which will cover various aspects of labour and the modern world of work and all its complexities. Independent World of Work is the latest in a series of product launches from Independent Media, as the group repositions as the leading provider of news and indepth analysis in print and digital platforms.
Issued by Independent Media 23 Apr 2015 08:34
It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness. We need to create content that takes consumers' hands on their journey from awareness of a product to purchase consideration, converting consumers to buy a product, use a service, or download an application.
By Mike Sharman 22 Apr 2015 13:08
Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting, and if we all don't evolve with it we run the risk of our agencies being obsolete in the next two to five years.
By Tracy Jones 22 Apr 2015 11:50
Better SA, the country's first hop-on, hop-off volunteer bus service recently launched in Johannesburg. Better SA understands that today's busy lifestyles can make it difficult to find the time to devote to helping others. The NGO's aim is to enable those wanting to volunteer their time, to do so in the easiest possible way.
Issued by Verve 22 Apr 2015 10:56
With social media, a plethora of competing brands, active but short attention spans and finding common ground with a tech- and brand-savvy market makes appealing to the youth of South Africa a tough task. However, if you get it right, it can yield results for years to come.
16 Apr 2015 14:11
Looking to access a global network of creative professionals, for actionable feedback on how to enter new markets, launch new products and improve every aspect of your creative campaigns? Springleap's new Creative Insights Division and monthly syndicated trend report could be the answer, says MD and Head of Commercialisation Trevor Wolfe.
By Leigh Andrews 5 Mar 2015 14:00