Marketing & Media trends

Zee World bus shelter campaign creates industry hype
Zee World bus shelter campaign creates industry hype

Digital satellite television channel Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids' and talent shows and lifestyle programmes, elected to use Street Network bus shelters in order to extend the reach of its latest It's Happening campaign.

Issued by Provantage Media Group 2 days ago

I love qualitative research, but I hate focus groups - Here's why
I love qualitative research, but I hate focus groups - Here's why

Before we started Columinate in 2008, I worked at a traditional research agency. While the quantitative work was interesting, I really found a knack for doing qualitative work, especially moderating focus groups. In those days, a focus group seemed to be the only solution in the qual stable, and let me tell you, I moderated enough focus groups to have a decent enough sample size to tell me that I hated doing it.

By Elna Pretorius, Issued by Columinate 2 days ago

SA's first homegrown 0.0% alcohol beer
SA's first homegrown 0.0% alcohol beer

AB InBev South Africa worked with Berge Farrell to create Castle Free, the first zero-alcohol beer to be brewed in South Africa. It is an extension of Castle Lager and offers consumers a real beer taste without the alcohol.

Issued by Berge Farrell 3 days ago

Nivasha Naidoo to market “station for the nation”

With a background in the broadcasting and marketing industries, Nivasha Naidoo has been promoted from SABC2 brand manager to SABC2 marketing manager to oversee the various brand portfolios at the national broadcaster, it was announced yesterday, Wednesday, 29 October 2008.

30 Oct 2008

News for the boyz

Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.

28 Jul 2008

CIO conference to unleash tools for successful IT

The CIO Challenge, powered by Deloitte and hosted by Topco Media, to be held at The Campus, The Forum, Bryanston on 10th and 11th September, is a conference targeting individuals involved in the IT industry.

Issued by Topco Media 28 Jul 2008

Call Centre Training

In any efficient organisation, often the voice on the other end of the phone is the client's first and most important point of contact. The call centre agent thus becomes the all-important voice of the organisation.

Issued by Janine Lazarus Media Consultancy 28 Jul 2008

Show a little respect!
Show a little respect!

The Loeries Awards have come a long way and have grown in leaps and bounds to become the annual industry event. At the still youthful age of 30, this year the Loeries aimed to make mom proud but, unfortunately, there were incidents that definitely must have disappointed her as much as they did the chairman of Draftfcb Nkwenkwe Nkomo.

By Tshepiso Seopa 28 Jul 2008

MSI - June 2008
Market Sentiment Index drop wipes out gains of the last five years

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).

Issued by Kantar TNS 28 Jul 2008

What happens in Margate, shouldn't just stay in Margate
What happens in Margate, shouldn't just stay in Margate

The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.

By Sindy Peters 28 Jul 2008

Sunday night Loeries winners
Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

27 Jul 2008

Countdown to SAB Sports Journalists of the Year Awards

“While entries from print and internet journalists predominated, it [has been] pleasing to receive entries from the regional commercial and local radio stations, as well as from e.tv,” comments judge Robin Kempthorne in advance of the 2005 SAB Sports Journalist of the Year Awards, to be announced at a Sandton gala event on Thursday, 11 May 2006.

2 May 2006

M&C Saatchi wins BA/Comair account

M&C Saatchi, who has run a very successful campaign with the Comair "no frills" airline kulula.com, has been awarded the rest of the British Airways/Comair advertising account.

1 Oct 2001

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