Marketing & Media trends

Chris Moerdyk
Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year.

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness
#BizTrends2018: Tight budgets, customer demand and African pride driving retail competitiveness

Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive.

By Lindy Lee 11 Jan 2018

#BizTrends2018: Africans for Africans by Africans
#BizTrends2018: Africans for Africans by Africans

Africa has a population of over 1 billion people, 70% of which are youthful, aspirational and passionate about their continent. The proposition 'Africans for Africans by Africans' has become a dominant force with young people in Africa. It is about change and holding businesses, governments and institutions accountable and so ultimately driving transformation.

By Nonye Mpho Omotola 10 Jan 2018

Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018

Issued by IMC Conference 10 Jan 2018

#BizTrends2018: Creating value remains key in the premium spirits brand experience
#BizTrends2018: Creating value remains key in the premium spirits brand experience

In challenging economic times consumers classically respond in one of two ways - choosing less expensive brands that allow them to buy more, or opting to buy less and trading up to indulge their tastes for aspirational brands.

By Elizabeth Lee Ming 10 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing
#BizTrends2018: Prescriptive data in the digital space, the next big thing

The recent advances in data analytics and machine learning will see a huge shift in how we use data in 2018.

By Paula Raubenheimer 8 Jan 2018

#BizTrends2018: An augmented reality check
#BizTrends2018: An augmented reality check

The large analyst houses do not have an enviable task making predictions given the monumental speed of change in the tech space. At the end of 2016, Gartner predicted that by 2020, 100 million consumers will be shopping in augmented reality. Six months later, the company went on to say that by 2019, augmented, virtual and mixed realities (AR, VR and MR) would be evaluated and adopted in 20% of large enterprises across the globe.

By Johan Walters 8 Jan 2018

#BizTrends2018: Location strategy's new role in the marketing mix
#BizTrends2018: Location strategy's new role in the marketing mix

Back in 2014 at the Newspaper Advertising Bureau (NAB), the business focus was always on location-based marketing, but admittedly the local newspaper market was never very sexy even though it always delivered on geography. The question we often heard from multi-location businesses (any business that has more than one physical location), is how to execute good local marketing when you're a national business.

By Marc du Plessis 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.
#BizTrends2018: Marketing in the era of 'always on' communication

When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town on Sunday, 10 December bound for Melbourne, Australia. Matt Preschern, EVP and chief marketing officer of HCL Technologies, the technology partner of the VOR in Cape Town, who features on the Forbes list of the 50 most influential CMOs, shared the five most important trends he sees in marketing today.

By Matt Preschern 8 Jan 2018

#BizTrends2018: Identity crisis - the business of being WOKE
#BizTrends2018: Identity crisis - the business of being WOKE

In hindsight 2017 can be boiled down to one big laundry day: a lot of dirty laundry was exposed, aired, disinfected and ironed flat. In terms of trends, it's been a long time coming and 2018 is going to be the year brands and businesses are forced to go from 'woke', to being wide awake. There are tectonic plates of change grinding beneath our feet, and for those businesses which don't tread carefully, there's a very real risk of falling into the abyss of political incorrectness and obsolescence.

By Dion Chang 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.
#BizTrends2018: The rise (and rise) of influencers and specialists

The communications industry has changed substantially over the last few years with digital, social, influencers, fake news, the speed of the news cycle, the era of distrust... and in 2018 (and beyond) the speed of these changes shows no signs of slowing down.

By Kevin Welman 8 Jan 2018

#BizTrends2018: Five Predictions for media
#BizTrends2018: Five Predictions for media

Last year for Bizcommunity.com BizTrends I predicted the rise of bots and AI - which may have been a little too far into the distant future for the publishing industry at least!

By Lisa Macleod 8 Jan 2018

#BizTrends2018: A short to-do list for the new year
#BizTrends2018: A short to-do list for the new year

It is said that the technology within our smartphones doubles in its capability every 18 months. If you had to run the math on this little statistic, it will show that your phone will be one million times more powerful in 30 years' time. Now there's power in your hands.

By Pepe Marais 8 Jan 2018

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