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Angelo Coppola | MyBiz Profile | Bizcommunity

Angelo Coppola runs his own PR shop (Channel Managed PR), when not looking for something worthwhile to champion. He specialises in tactical content, media liaison & strategic and tactical PR. He's an ex-financial journalist. Email him at , follow him on Twitter at @angelo2711 and read his musings at www.posterous.com/angelo2711.
All | Articles | Comments
702/Outsurance pointspeople matzah pudding

[Angelo Coppola] It seems that the Outsurance/702 pointspeople sponsorship is up for pitch and many of the radio station's listeners in Johannesburg are up in arms. Here is a different take: Imagine if an agency came up with an advert concept and expected to keep the business based purely on that fact? In these cases, there are business rules and regulations.

Posted 1 year ago | Like
B2B magazines need to up their game

[Angelo Coppola] I was paging through a couple of B2B (trade) magazines recently, having decided it was time to empty out our business postbox, and I was hugely disappointed and dismayed... the content remains generally unchanged and even the headlines look and read the same.

Posted 1 year ago | Like
Angelo Coppola commented on Whitewashing the news?
I spoke with Gareth Edwards (the news anchor for the E News Channel) on twitter this morning. He explained that there are programme commitments which need to be adhered to.
Posted 1 year ago | Like
Whitewashing the news?

[Angelo Coppola] I was excited when I woke up on Tuesday morning, 30 August 2011. Julius Malema was to have his hearing at Luthuli House and a small group of people had arrived near the ANC head office to start their overnight vigil. Then my day deteriorated. I was disappointed that I had to rely on the social networks to stay in touch with the action just 10km from my home.

Posted 1 year ago | Like (1)
Mainstream media platforms are communities, too...

[Angelo Coppola] I was reading Chris Moerdyk's take on South African media and, while he has a point on the substance or courage issue, I'd suggest that the mainstream media could learn some valuable lessons from the much-maligned business-to-business (B2B) or trade media.

Posted 1 year ago | Like (1)
What does Google Authorship mean for SA PR industry, clients?

[Angelo Coppola] This piece was inspired by an original blog posted by Heather Whaling (@prtini). It got me thinking about the South African PR industry and the way we interact with our clients and, more importantly, how we measure our effectiveness and add value to our clients and meet the PR and reputational management strategies ad goals.

Posted 1 year ago | Like
The hunt for AVE - Manyi vs the media

[Angelo Coppola] I listened to the interview between Radio702 breakfast host John Robbie and new head of the GCIS Jimmy Manyi on Tuesday morning, 21 June 2011, and it finally dawned on me what the problem is. It's about measurement and advertising value equivalency (AVE).

Posted 1 year ago | Like
The BRICS brand and the weakest link

[Angelo Coppola] I saw a cartoon about South Africa joining BRIC and that set me thinking. And, because I have a bit of a sporting background, I began thinking about a relay team and how the team wins or loses, based on the speed of the slowest team member.

Posted 2 years ago | Like
[2011 trends] SA PR needs to lose cottage industry perception

[Angelo Coppola] The public relations sector in South Africa is going to be an exciting environment in 2011.

Posted 2 years ago | Like
Spin doctors, CEOs and snipers

[Angelo Coppola] Sitting at dinner with several heavyweight CEOs can be intimidating, if you don't have the confidence to voice an opinion, or hold a strong view on anything. I was in that situation recently, and, as is my wont, I eavesdropped wherever I could, and threw in my 10 cents' worth - almost like a sniper, I stepped in, took aim, fired and retreated behind my dinner plate and wine glass.

Posted 2 years ago | Like

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